Sydney, Australia – Global supermarket chain ALDI has launched its latest campaign in Australia, which encourages Aussies to celebrate and go big on the little things that make a Christmas feast feel special.
Created in partnership with BMF, Zenith Media, and Ogilvy PR, the campaign gives a comedic take in appreciating Christmas side dishes which are usually overlooked, showing that going big on it can make their Christmas even more special.
This campaign coincides with ALDI’s extensive range of seasonal products being made available at affordable prices, giving Aussies the means to give every dish on their table the main-character energy this festive season.
Talking about the campaign, Jenny Melhuish, marketing director at ALDI, said, “From the beloved sides to feasting favourites like the ham or the turkey, Aussies can have the Christmas they want by shopping with ALDI, making substantial savings and without ever compromising on quality.”
“This year, we want shoppers to be able to go big on the little things without going big on their budgets in the process. This can easily be a reality for all Aussies by simply making ALDI their one stop Christmas shop this festive season,” she added.
Meanwhile, David Fraser, executive creative director at BMF, commented, “A ham and turkey without sides is just a ham and turkey. They only become a Christmas feast when they’re surrounded by a plethora of sides. So it felt good to give sprouts and potatoes the limelight for a change.”
The integrated campaign will air across TV, cinema, radio, OOH, social, owned channels, and PR.
