Hubilo_2_Top Horizontal

SCA to tap into AI to boost free audio platform ‘LiSTNR’

sca x sourseai
  • The marketing industry faces frequent unprecedented changes, and it’s always a challenge to adapt to it. Lead or join the conversations in this 4-month knowledge-sharing festival, What’s NEXT 2023! Find out how!

Australia – Australian leading media company Southern Cross Austereo (SCA) is tapping the powers of AI in order to boost the user experience of its digital audio app ‘LiSTNR’. It will be adopting SourseAI, an AI and machine learning platform, to particularly provide content recommendations on LiSTNR. 

SCA has been reaching Aussie viewers with its broad line of radio, television, and digital assets. LiSTNR, in particular, is its free audio destination for consumers housing radio, podcasts, music, and news. 

SourseAI has combined applied AI, management consulting, and SaaS into its decision augmentation platform. Through this, SCA will be assisted in discovering audience behavioral insights, listener mood states, and how to power dynamic cohorts of LiSTNR users, ultimately enabling a hyper-personalized experience across the app.

SCA’s in-house analytical capability will be enhanced by SourseAI, which ingests data from SCA’s systems and applies a machine learning algorithm designed to power content recommendations to users. SCA will also leverage other SourseAI capabilities, such as forecasting and anomaly detection, to understand growth across content genres, predict seasonal content scheduling peaks and troughs, and explore changing content tastes.

SCA’s Head of Digital and Innovation Chris Johnson, said, “The AI and Machine Learning space is scaling rapidly, and we believe that investing in the Australian entrepreneurial ecosystem to support our digital audio ambitions is the best strategy. SourseAI is the right partner to deliver on our vision and our investment will provide significant long-term value to both parties.”

Meanwhile, Matt Jones, the CEO of SourseAI, said their mission is to apply the patented machine learning algorithms to enhance the experience for LiSTNR audiences using a whole range of data.

“Machine learning models make it possible to drive the key media metrics of frequency of engagement and time spent. By personalizing the experience with Sourse, SCA will progress these metrics, resulting in a more engaged audience, and delivering improvement across both advertising targeting and yield,” said Jones.

  • Discover the future of influencer marketing! Hear from experts in HP, L'Oréal, Vamp, and VaynerMedia as they center on the trends that matter—join us this November 8 at What's NEXT 2023: Influencer Marketing in APAC. Register now for FREE!

  • How are brands leveraging events to create communities to educate, engage, and influence their consumers for commercial success? Join marketing leaders from Dentsu Creative India, Generali PH, Hubilo, and SCMP unmask the winning formula this November 3 at What’s NEXT 2023: Events in Asia Pacific. Register now for FREE!

Share this story