Professional services H&R Block Australia taps InMoment to boost CX

Sydney, Australia – Multinational tax services company H&R Block in Australia has appointed InMoment, the experience improvement (XI) software and solutions company, to be its customer experience improvement partner. 

H&R Block deems to be the leading tax services company in the country, providing advisory on income tax returns, tax preparation, and refunds. 

The partnership aims to expand H&R Block’s current Voice of the Customer (VoC) program, with the goal of understanding exactly what customers want and expect. The new program will include listening posts across critical moments in the customer journey. By gathering solicited and unsolicited feedback, as well as using text analytics data from InMoment and its XI technology, H&R Block will unlock richer customer insights, to employ more innovative ways to deliver an improved digital experience for customers. 

According to H&R Block, they are committed to differentiating themselves by deep-diving into each customer’s experience along the process of preparing taxes. It plans to push industry boundaries and proactively meet customer’s needs in an evolving, digital-first world.

H&R Block’s Managing Director Brodie Dixon said, “Our primary goal is to provide the very best customer experience possible on every visit. Whether you visit one of our stores or engage in our digital services, we believe a strategic differentiator is our focus on continual experience improvement.”

Meanwhile, David Blakers, the managing director of InMoment APAC, commented, “This partnership is special to me on a personal level as I trained as an H&R Block tax consultant for my first proper job. We are so excited to partner with this iconic brand and see the industry as a whole turn toward being more customer-focused.”