Indonesia – PT Sasa Inti (Sasa), in collaboration with FCN Creative – Storikka, has launched ‘Sasa Kids ADHDtion,’ an initiative designed to support families, especially mothers, caring for children with Attention Deficit Hyperactivity Disorder (ADHD).
ADHD is a neurodevelopmental disorder that impacts focus, impulse control, and movement regulation. With 1 in 20 children in Indonesia affected, Sasa recognised the critical need for targeted support for mothers during mealtime and sensory management.
Sasa Kids ADHDtion features pre-measured seasoning, coconut milk, and spices specially crafted to meet the dietary needs of children with ADHD. It also includes recipe ideas printed on the packaging for easy meal preparation.
Meanwhile, the innovative packaging, designed by FCN Creative – Storikka and artist Martcellia Liunic, functions as an interactive infinity cube, offering both aesthetic appeal and a fidget tool to help children with ADHD stay focused during meals.
Psychologist Anastasia Satriyo, M.Psi., said, “Childhood is a formative period for development, especially for children with ADHD, who benefit greatly from the right family support. Managing ADHD symptoms involves a quality diet and proper sensory stimulation. Balanced meals stabilise mood and energy, while sensory aids like fidget toys help children focus and manage excess energy.”
“Here at Sasa, we are committed to helping Indonesian families, especially mothers, provide nutritious, flavourful meals that meet their families’ unique needs,” said Aldina Bahri, head of digital marketing at PT Sasa Inti.
“We know how much Indonesian consumers value umami-rich flavours, and our new product makes it simple for mothers to serve dishes with just the right balance. We’re excited that FCN Creative – Storikka brought this concept to life with their expert understanding of design and sensory engagement, especially for those families with ADHD children who require special dietary considerations,” Bahri explained.
Sasa Kids ADHDtion reflects Sasa’s commitment to providing tasty, nutritious meals for all families, including those with special dietary needs. With its thoughtful design and sensory benefits, the product supports mothers in preparing meals for children with ADHD, while fidget-friendly features help keep kids engaged and focused, making mealtime more enjoyable.
Roni Ernawan, executive creative director of FCN Creative – Storikka, shared, “Our collaboration with Sasa on Sasa Kids ADHDtion represents a commitment to supporting the diverse needs of Indonesian families. We’re proud to contribute creative solutions that go beyond conventional products to deliver both deliciousness and sensory engagement for children.”
