Caroline Setiabudi is a dynamic marketing leader with a proven track record in driving brand growth through data-driven strategies and creative storytelling. Currently leading the digital marketing team at Bank Mega, she spearheaded the viral success of the brand’s TikTok presence, amassing over 80 million organic views. With expertise spanning digital transformation, content strategy, and customer engagement, Caroline is passionate about driving impactful campaigns that resonate with today’s consumers and deliver measurable business outcomes.

Seasoned full-stack marketer with over a decade of experience, specializing in digital business transformation. Currently serving as Head of Digital and Marketing Communication at Bluebird Group, leading the company’s transition into an adaptive transportation technology firm through strategic digital transformation and marketing initiatives.

With over 20 years in branding and marketing, Sawitri Soedarno has worked at various creative agencies—Lazada, and now Jobstreet by SEEK, a tech recruitment platform. Her strengths lie in strategic planning, brand development, business growth, and team building. She believes in guiding teams with clear direction while empowering them to meet challenges independently, fostering a collaborative path to success without micro-management.

Maggie spent her career in various commercial role across SEA region, working for MNCs as well as local conglomerates. She joined KC since Oct 2022 and currently leading Baby and Child Care (BCC) Category in KC-Softex Indonesia managing local jewel giants, like Sweety and Happy Nappy. KC-Softex is an acquisition entity of Kimberly Clark in Indonesia.

With a passion for marketing, part of her career accomplishment in last 2 decades includes: the successful launch of MIE SEDAAP outside Indonesia; Traffic turn-around and first-ever global approved fresh chicken menu within Burger King; 2016 Gold award for best performing market within Cereal Partners Worldwide (a JV between Nestle and General Mills), and the viral Oreo BlackPink Mega Activation in Mondelez prior to joining KC.

Ria Sutrisno is a passionate brand and marketing leader dedicated to driving meaningful impact in Indonesia’s retail landscape. With a track record of transformative growth, she believes in the power of strategic storytelling, consumer-centric branding, and purpose-driven leadership.

Mia Al Maidah is a marketing strategist with over 12 years of expertise in brand management, digital strategy, and new product development across FMCG and healthcare. As Head of Marketing at PT Amerta Indah Otsuka, she leads food and one supplement brand divisions, boosting growth through integrated campaigns, activations, and e-commerce initiatives. Previously at Frisian Flag, Johnson & Johnson, and Perfetti Van Melle, she spearheaded omnichannel marketing and CRM to boost brand penetration and strong consumer engagement.

Jason Yong is a visionary CEO and founder of Unicom Marketing, with over 15 years of experience in strategic event management. He has been an award-winning entrepreneur, consumer journey specialist, and audience scientist. His journey in the activation industry is marked by an unwavering commitment to transforming ideas into experiential campaigns and tailoring consumer journeys based on comprehensive data analysis.

Under Jason’s leadership, Unicom Marketing doesn’t just use marketing technology to improve activation; they’re also actively involved in developing it. The team is currently working on innovative tools like beacon crowd measurement, facial analytics, and AI-powered content management systemdesigned specifically for DOOH.

Jason leads efforts to make the industry eco-friendlier by focusing on two key areas: creating environmentally friendly mobile event spaces and developing advanced marketing tools that are gentle on the environment. He is currently working on a project to swap generators with solar and battery power, aiming to reduce both the environmental footprint and power consumption of these mobile event spaces.

Jason is outgoing and fun-loving nature extends to his approach to work. His innovative thinking and commitment to green initiatives not only drive Unicom Marketing’s technological advancements but also contribute to the enjoyable and unforgettable experiences the company delivers.