Philippines – McDonald’s has joined Scoliosis Philippines’ spinal health awareness movement as its bandit mascot Hamburglar joins the #StripesFitCheck campaign.
After the campaign went viral, viewers found the stripes reminiscent of Hamburglar and tagged McDonald’s Philippines, sparking the collaboration.
In a popular #StripeFitCheck by Miss Universe 2018 Catriona Gray, she wore black-and-white stripes to show how people can detect scoliosis by wearing a fitted, horizontally striped shirt.
Responding to the netizens’ tags, McDonald’s Philippines featured Hamburglar in a TikTok video to amplify the campaign. Doing the #StripesFitCheck, Hamburglar details how scoliosis detection can be made easy, encouraging more people to try it.
The collaboration combines Scoliosis Philippines’ medical knowledge and McDonald’s audience to further spread spinal health awareness.
Other celebrities and personalities have joined the #StripesFitCheck campaign, including Carla Abellana and Inka Magnaye. It encourages early scoliosis detection, aiming the fit checks to lead to check-ups if necessary.
According to Scoliosis Philippines, check-ups may be necessary if people wearing striped shirts find misaligned shoulders, ribs, or hips.
