Indonesia – Wunderman Thompson has named Samir Gupte as the new chief executive officer for its operations in Indonesia.
Gupte comes from Ogilvy, where he most recently served as executive director and head of operations, and brings with him more than 25 years of experience within WPP.
Gupte spent 23 years with Ogilvy, dividing his time between Indonesia and India. He moved from India to Indonesia in 2013 and began working for OgilvyAction as the managing director. He led in the merger that created Geometry Global at this time. He made a transition to SohoSquare, Ogilvy’s second integrated agency, later in 2016.
After serving in that capacity for two years, Gupte was appointed managing director of Ogilvy Indonesia. In this role, he oversaw client interactions and built a diverse, effective team. The agency acquired clients during his leadership, including Kimberly-Clark Softex, Converse, Sunpride, and Asian Paints.
Speaking about his new role, Gupte said, “I am really excited about this next chapter in my career. Having worked very closely with Wunderman Thompson teams on key clients like Nestle and Unilever, I am aware of the sheer talent and the potential that exists within the agency. The current leadership team has done a great job of consolidating the different services within the agency. My focus now will be to strengthen our capabilities in CX, data, content and ecommerce, and drive growth for our clients in Indonesia.”
Meanwhile, Audrey Kuah, APAC CEO of Wunderman Thompson, remarked, “Samir brings vast integrated marketing experience growing some of the world’s largest brands in Southeast Asia’s largest economy. His expertise in integrating brand, digital, data and technology, combined with his growth ambition for us, we are pleased to have Samir join our leadership team.”
