Skip to content
Marketech APAC
  • About Us
  • Reports
  • Events
  • Contact Us
SUBSCRIBE
  • MARKETING
  • TECHNOLOGY
  • PLATFORM
  • SME
Marketing East Asia
No posts found

Restaurant Brands International announces new investment to drive growth in China

by MARKETECH APAC

-

July 8, 2024

Restaurant Brands International announces new investment to drive growth in China

Toronto, Canada – Restaurant Brands International (RBI) has announced two new investments to drive growth in China. The first one includes the acquisition of Popeyes China, and the co-investment with Cartesian Capital into the business of TH International Limited, which operates Tims China.

The two transactions reflect RBI’s confidence in China, one of the largest QSR markets globally, and its commitment to drive growth in the market. RBI’s total amount of capital outlay will be up to US$45m for the two transactions.

First off, RBI has agreed to acquire the Popeyes China business from Tims China on a cash-free debt-free basis based on an enterprise value of US$15m. Following the transaction, RBI will own and operate Popeyes China, which opened its first restaurant in August 2023 and has 14 restaurants in Shanghai today. 

The pace of restaurant growth is expected to ramp up through investments in local teams and restaurant development. Longer-term, RBI expects to bring on local partners to form a more traditional master franchisee, similar to other Popeyes international markets.

Meanwhile, to help fuel the growth of Tims China, Cartesian Capital and RBI agreed to invest up to US$50m of capital into the Tims China business via three-year convertible notes, of which US$40m will be issued at closing with the balance funded over the coming 7 months, subject to certain operational and financial conditions. 

Of the total, US$20m were issued to Cartesian and up to US$30m will be issued to RBI, including US$20m at close. Following the transaction, RBI will effectively have the right to appoint two directors to the Tims China Board and will see its equity ownership in the business increase to up to 18%, on an as converted basis. The RBI team will continue to work closely with the Tims China management team and Board to drive growth in one of the fastest growing coffee markets in the world.

Rafael Odorizzi, president of Asia-Pacific at RBI said, “China is one of the most compelling long-term market opportunities for both our Popeyes and Tim Hortons brands. Popeyes China is off to a strong start and we are excited to unlock its development potential in one of the largest chicken QSR markets globally. Today’s announcement allows Tims China to redouble its focus on quality restaurant development and providing Chinese consumers with our high quality Tims coffee and food offerings.”

Related Tags China food and beverage Investment Restaurant Brands International
Share this article

Related Articles

View All
MARKETECH-PHOTOS-_1_
Marketing Southeast Asia
Popeyes Singapore initiates ‘lucky’ solution to excess mandarin orange dilemma this Chinese New Year
February 8, 2024
By Aliza Carmona
Tim-Hortons (1)
Marketing Southeast Asia
Tim Hortons expands to SG: here’s what the coffee chain aims to boost growth in SEA
December 6, 2023
By Teddy Cambosa
Popeyes SG brings up the heat with first-ever dating show launch
Marketing Southeast Asia
Popeyes SG brings up the heat with first-ever dating show launch
December 1, 2023
By Teddy Cambosa
Tim Hortons continues Indian expansion with new Mumbai shops
Marketing Featured South Asia
Tim Hortons continues Indian expansion with new Mumbai shops
May 26, 2023
By Teddy Cambosa
Canadian coffeehouse Tim Hortons to launch in Singapore
Marketing Featured Southeast Asia
Canadian coffeehouse Tim Hortons to launch in Singapore
March 7, 2023
By Teddy Cambosa
Want some chicken? Popeye’s Singapore gives you some—by venting out your woes
Marketing Featured Southeast Asia
Want some chicken? Popeyes Singapore gives you some—by venting out your woes
February 15, 2023
By Teddy Cambosa
No posts found

Featured Articles

View All
Ngai-Yuen-Low-ECOM-Series_1
Marketing Featured Southeast Asia
E-Commerce Marketing Series: AEON’s Ngai Yuen Low on balancing technology and engagement to enhance shopping experience
July 2, 2024
By Aliza Carmona
Expert Up Close: SleekFlow’s Asnawi Jufrie on AI becoming a game changer for enhanced omnichannel experiences
Technology Partners APAC
Expert Up Close: SleekFlow’s Asnawi Jufrie on AI becoming a game changer for enhanced omnichannel experiences
June 25, 2024
By Teddy Cambosa
E-Commerce Marketing Series: Mondelēz PH’s Emmanuel Cruz on strengthening e-commerce approach through understanding consumer behaviour
Marketing Featured Southeast Asia
E-Commerce Marketing Series: Mondelēz PH’s Emmanuel Cruz on strengthening e-commerce approach through understanding consumer behaviour
June 14, 2024
By Brandon Yulolo
E-Commerce Marketing Series: ASUS’ Eddie Teng on enhancing first-party data to improve the e-commerce, retail relationship
Marketing Featured APAC
E-Commerce Marketing Series: ASUS’ Eddie Teng on enhancing first-party data to improve the e-commerce, retail relationship
June 6, 2024
By Teddy Cambosa
ECOMM-Dheeraj
Marketing Featured Southeast Asia
E-Commerce Marketing Series: Mastercard’s Dheeraj Raina on e-commerce trends and tech transforming the SEA payments scene
June 5, 2024
By Aliza Carmona
What’s NEXT Interview: Teads’ Marc Zander on navigating the new era of contextual advertising through AI-powered, cookieless strategies
Marketing Featured Partners Global
What’s NEXT Interview: Teads’ Marc Zander on navigating the new era of contextual advertising through AI-powered, cookieless strategies
May 27, 2024
By Teddy Cambosa
No posts found

Most Recent Articles

Initiative Australia boosts Melbourne leadership team with key lineup updates
Initiative Australia boosts Melbourne leadership team with key lineup updates
June 30, 2025
Teddy Cambosa
No posts found
WebEngage onboards Sanjay Prasad as VP, global head of channels and alliances
June 30, 2025
Fatima Baduria
Edelman announces restructuring of firm, affecting senior leadership
June 30, 2025
Teddy Cambosa
Woolworths shutters online marketplace MyDeal, to consolidate marketplace offer
June 27, 2025
Teddy Cambosa
Grey appoints Kimihiro Takano as managing director for Japan
June 27, 2025
Aliza Carmona
Novo Nordisk launches ‘Beyond the Scale’ initiative to combat obesity stigma in Singapore
June 27, 2025
Fatima Baduria
No posts found

Subscribe Now

Agreement(Required)
This field is for validation purposes and should be left unchanged.
Marketech APAC
We deliver the latest marketing news, trends, and best practices that serve everyone in the industry whether you’re from small or big enterprises.

Office

14i Seville Tower, Circulo Verde Phase 1, #70 Calle Industria, Brgy. Bagumbayan, Quezon City, 1100 Philippines +63 917 319 5762
+63 917 319 5762

Follow Us

Facebook Linkedin Youtube Spotify

Content Pillars

  • Marketing
  • Technology
  • Platforms
  • SME

The Publication

  • About Us
  • Contact Us
  • Terms and Conditions
  • Privacy & Cookie Policy
  • Events
  • Reports

Geographical Scope

  • South East Asia
  • East Asia
  • ANZ
  • SouthAsia
  • APAC
  • Global

Events

What's NEXT in Marketing Series
  • Singapore
  • Philippines
  • Hong Kong
  • Indonesia
  • Malaysia
Retail & E-Commerce Innovation Series
  • Malaysia
  • Philippines
Advertising Technology Asia Series
  • Philippines
  • Singapore
Awards
  • Empowered Women Awards
  • Marketing Technology Awards
  • NEXT Awards
  • Indonesia
  • Philippines
  • Malaysia
  • Singapore & APAC

Join our APAC marketing community

Subscribe to our newsletters to get the latest marketing news in the region.

Agreement(Required)
This field is for validation purposes and should be left unchanged.
© 2025 MARKETECH APAC. All rights reserved.
We use cookies to improve your experience and to analyse our traffic. To find out more, please click here. By continuing to use our website, you accept our Privacy Policy and Terms & Conditions. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT
Home
About Us
Write for Us
Contact Us
Subscribe
Facebook Linkedin