Popeyes Singapore initiates ‘lucky’ solution to excess mandarin orange dilemma this Chinese New Year

Singapore – Popeyes Singapore has launched its latest Chinese New Year (CNY) activation campaign that lets people exchange their excess mandarin for some lucky discounts on their limited edition chilli crab chicken menu.

The campaign aims to provide a delicious solution for those with too many mandarin oranges collected during the festive season. It is also Popeyes’ creative way to promote the comeback of their limited chilli crab chicken menu.

Instead of discarding the fruits in the bin, consumers can take a photo of their excess mandarin oranges and post it on their social media, tagging Popeyes Singapore’s account on Instagram. Popeyes will contact the lucky winners privately on the app with their discount voucher that they could claim at the physical store.

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To further boost this campaign, Popeyes also tapped some renowned Singaporean influencers, gifting them with mystery kits that led them to redeem their discount vouchers at the Popeyes store.

Rafael Serer, general manager of Popeyes APAC, said, “We are very excited to bring back our limited chilli crab chicken in Singapore! Combining the delicious flavours of a uniquely Singapore dish with our Cajun chicken heritage, we want to make CNY an extra special occasion for our guests. More importantly, at Popeyes, it’s about creating core memories that will last a lifetime.”