India – RepIndia, an India-based digital agency, has announced key leadership promotions, elevating Neelanjan Dasgupta, Durgesh Tiwari, Sanya Sitlani, Nitin Sharma, and Guru Mishra to new roles. These changes underscore the agency’s commitment to enhancing its digital capabilities and fostering innovation.
The five senior team members promoted have played a pivotal role in driving RepIndia’s success and innovation over the years. These promotions are designed to strengthen the agency’s core leadership and accelerate growth across various digital verticals.
Previously serving as creative head (West), Dasgupta has been appointed vice president of creative strategy and innovations. During his tenure, he delivered award-winning campaigns and onboarded high-profile clients including JSW Steel, JSW Energy, MTV, JBL, Joyville, Amante, Amazon Mini TV, and many more.
In his new role, he will focus on enhancing RepIndia’s creative offerings and driving innovative solutions across markets.
Speaking on his promotion, Dasgupta said, “RepIndia has taught me everything I know about advertising. It has provided me with a safe space to grow, where accountability and kindness go hand in hand. I will always carry these values as a leader and professional.”
Following suit, Tiwari has also been promoted to associate vice president for listening, ORM, and analytics.
Previously senior account director, Tiwari grew his team from 20 to over 100, significantly boosting the agency’s capabilities in social listening, ORM, and analytics. His strategic leadership has been key in acquiring major clients like NPCI, DigiYatra, BluSmart, and Subway, contributing to RepIndia’s international expansion.
Joining Tiwari, Sitlani also takes on the role of associate vice president for planning and growth, where she will drive strategic initiatives and uncover new opportunities to advance the agency and its clients.
Previously an account director for account planning and growth, Sitlani played a key role in acquiring clients such as JBL, Pearl Academy, Kajaria, Colorbar, CARE Hospitals, and others, further expanding RepIndia’s portfolio and market presence.
“We’re heavily involved in a wide range of initiatives—from pitches to strategy for existing clients and reviewing work across accounts,” she shared.
Mishra also joins the roster of promotions, having been elevated to senior vice president for digital media and buying, underscoring RepIndia’s commitment to expanding its media capabilities.
Before this, he served as vice president for digital media and buying. Under Mishra’s leadership, the digital media team expanded significantly, securing clients like Kajaria, Instax, M3M, Fortis, Haldirams, and others. His extensive experience in digital media strategy is expected to drive RepIndia’s media operations and innovate digital buying practices.
Commenting on his new role, Mishra shared, “When I joined RepIndia, the team was just 2 members. Today, it’s grown to over 18 members. The journey has been rewarding, and I look forward to leading our media operations into the future.”
Finally, Sharma joins the leadership team as associate vice president for search, recognised for his crucial role in enhancing the agency’s search marketing expertise.
Sharma has been instrumental in strengthening RepIndia’s search capabilities, working with prominent brands like Hero MotoCorp (across 8 countries), Merino Laminates, Kajaria Ceramics, Migsun Group, and more. Previously associate director of SEO, he has grown his team to over 20 members, further bolstering RepIndia’s search marketing expertise.
These leadership appointments come as RepIndia positions itself for growth in 2025. With a strengthened team across search, media, creative strategy, planning, and analytics, the agency aims to enhance its offerings and drive digital innovation. The changes reflect RepIndia’s focus on building internal capabilities for the future of digital marketing in India.
Archit Chenoy, CEO of RepIndia, commented, “At RepIndia, our strength lies in our people and their ability to drive meaningful impact for our clients. These promotions are a testament to the incredible talent, dedication, and innovative spirit that define our team. As we look ahead to 2025, this strengthened leadership will play a critical role in shaping the future of digital marketing, delivering cutting-edge solutions, and unlocking new growth opportunities for our clients and our agency alike.”
