India – Posterscope, the OOH specialist agency from dentsu India, has announced the appointment of Pallavi Patil as vice president-strategy to oversee clients nationally and empower strategy across out-of-home, retail, activation, and rural marketing verticals.
In her new role, she will focus on delivering a fresh perspective on the agency’s strategic expertise combined with a rich blend of innovation to clients in the OOH space.
Pallavi will align with Posterscope’s global vision, addressing complicated issues with simple, strategic, human-centric solutions. She will report to Imtiyaz Vilatra, managing director at Posterscope India.
Prior to joining dentsu, Pallavi led strategy in Madison OOH as their AVP. She has a career spanning over 18 years and has worked with Kinetic Worldwide (GroupM), TNS (Kantar), Nielsen, the Confederation of Indian Industry (CII), and Force Motors.
Over the years, she has carved out expertise in marketing, research, and media strategy. She has also worked on some recognised and awarded OOH campaigns.
Imtiyaz Vilatra, managing director at Posterscope India, said, “We are thrilled to have Pallavi as part of the Posterscope family. With her wealth of experience and knowledge, I am confident she will bring a lot of value with fresh insights and ideas. I would like to welcome her onboard and am certain she will be instrumental to further scale our growth momentum.”
Commenting on her appointment, Pallavi added, “Embracing new opportunities, I step into this position with elation as I join Posterscope India. With experience as my guide, I am ready to contribute, learn, and thrive with the team in this exciting journey of growth and innovation.”