India – FCB/SIX India has strengthened its senior leadership team with key promotions, elevating Dhruv Shah to senior vice president of customer experience, Anmol Dang to vice president of media (West), and Salman Shamsi to associate vice president of brand reputation management.
These senior appointments reflect FCB/SIX India’s strategic drive for aggressive expansion and service enhancement, aligning with the agency’s rapid growth trajectory and commitment to operational efficiency.
Adopting a data-driven approach, FCB Kinnect restructured its performance and customer experience verticals, giving rise to FCB/SIX—a globally connected, data-centric agency. Together, FCB Kinnect and FCB/SIX form an integrated powerhouse, offering comprehensive, full-funnel services. The agency’s seamless integration of creative and media drives powerful, amplified results for its brands.
To accelerate its growth, the agency also appointed Ankit Banga as chief business officer. His expertise in growth-focused strategies has been instrumental in expanding both the agency’s operations and its client portfolio.
Commenting on the appointments, Banga said, “Our identity is shaped by the people who drive us forward. Dhruv, Anmol, and Salman have all shown remarkable leadership and dedication to our clients and their teams. With such strong contributions laying the groundwork, we at FCB/SIX India have already witnessed over 50% growth in this year, and I am confident that we’ve only scratched the surface.”
Rohan Mehta, CEO of FCB Kinnect & FCB/SIX India, added, “FCB/SIX has been crucial to our success, exemplifying our core belief that media and creativity should not be separated. In a short time, we have not only surpassed ambitious growth targets but also showcased our creative mastery of media and technology, as seen in the Cannes-winning Lulumelon EOSS campaign for HDFC Bank. Alongside FCB Kinnect, we’re building a strong foundation, cementing our position as India’s most exciting creatively led integrated agency.”
Since its 2023 launch, FCB/SIX India has tripled its team to 170 kinnectors and successfully onboarded an impressive roster of high-profile Indian and global clients, including Crompton, SBI, Polycab, Amazon, HDFC Bank, Plum, Aditya Birla Capital, and ZF Aftermarket.