Kuala Lumpur, Malaysia – To bestow blessings on Malaysians this Raya season, Malaysian noodle brand Mamee Chef, in collaboration with global content studio Mediabrands Content Studio (MBCS), has released a film featuring a song titled ‘Sinaran Syawal’, a song that implies a bright celebration of Syawal, which is the 10th month of the Islamic calendar following the holy month of Ramadan.
The 94-second clip features its brand ambassador and Malaysia’s queen of jazz Sheila Majid together with groovy Malaysia indie-rock band Kugiran Masdo performing the song whilst showcasing Mamee Chef’s two special flavours for the year – lontong and rendang – and how they will enhance the experience during Raya celebrations.
Mandar Wairkar, creative director at MBCS, said that the collaboration with the Malaysian singer like Majid will bring legendary vibes for Raya, whilst featuring Kugiram Masdo band who adds pleasant surprise in connecting with the youth and introduce the go-to convenient meal for the festivities.
How Yuan Yi, chief marketing officer at Mamee-Double Decker (M) Sdn. Bhd. said, “As a brand by Malaysians for Malaysians, we really wanted to bring Mamee Chef’s authentic flavours to our fellow rakyat in an exciting relevant way this Raya, and MBCS has come through on that promise in a culturally, and pop-culturally resonant way.”
This year, Mediabrands Content Studio has also teamed with Listerine Malaysia to craft its Chinese New Year campaign.
