Shanghai, China – Publicis Groupe China has expanded Publicis Luxe China, its integrated luxury practice, with a cross-disciplinary team of more than 100 specialists across strategy, media, cultural insight, content, data, and technology, alongside the appointment of Marc Leclerc as head of the unit.
Publicis Luxe China is connected to the Publicis Luxe hubs in Paris and New York, giving the China practice access to a global network of more than 2,000 specialists working on luxury brands across strategy, media, creativity, data, and technology. The practice operates as an integrated offering spanning strategic consulting, brand experience, content, and media execution, aimed at supporting luxury brands in the Chinese market.
In his new role, Leclerc joins the Groupe’s global luxury practice, where he will work across international and local teams on luxury brand strategy and market development in China.
Leclerc reports to Mickey Zhang, president of Publicis Media China. A native of France, he has spent 14 years with Publicis Groupe, including a decade in China, where he previously held leadership roles at Starcom China, including head of strategy and transformation.
“The Chinese luxury market is undergoing a pivotal shift, from scale-driven growth to culturally rooted growth. Over the past decade, Marc has supported numerous brands through market cycles in China, seamlessly combining his European luxury heritage with on-the-ground market expertise,” Zhang said.
“I am confident that under his leadership, Publicis Luxe China will become a trusted ‘cultural partner’ for brands helping luxury houses find their voice within the Chinese context, while ensuring that local narratives become an integral part of their global narrative,” he added.
As head of Publicis Luxe China, Leclerc will work with teams across the group’s capabilities in China, covering strategy, creative, media, and data, as the company continues to expand its luxury offering in the market.
Commenting on his new role, Leclerc said, “Over the past decade, I have witnessed a profound evolution in how Chinese consumers perceive luxury. Today, luxury marketing is no longer about fragmented campaigns but about designing immersive experiences grounded in cultural understanding and data insights.”
He continued, “I am honoured to bring together the global resources of Publicis Luxe, insights drawn from 2.3 billion consumers worldwide through Publicis Groupe’s combined data and identity assets, and the expertise of our local teams in China to offer clients a brain trust and execution engine, partnering with brands to drive sustainable growth and write the next chapter of their legacy.”
