Publicis Groupe APAC names Naomi Michael as chief communications officer

Singapore – Publicis Groupe Asia-Pacific has appointed Naomi Michael to the newly created role of chief communications officer for APAC, where she will lead the Groupe’s regional communications strategy across markets and capabilities in one of its most diverse and high-performing regions.

Michael brings more than 20 years of experience in marketing and communications across corporate and media organisations in Asia-Pacific, Australia and the UK. Her background spans integrated marketing, brand positioning and multi-market communications leadership.

She joins from Omnicom Media, where she most recently served on its APAC leadership team as head of brand marketing. Prior to that, she was chief marketing and communications officer at IPG Mediabrands for nine years.

Earlier in her career, Michael held roles at Zenith in London, The Walt Disney Company, and The Financial Times. She also took on agency leadership positions across Sydney, Hong Kong and Singapore within Interpublic Group and Omnicom Media.

The newly created CCO role reflects Publicis Groupe APAC’s focus on strengthening its regional communications capability as it continues to position itself as a business transformation partner under its “Power of One” model.

Michael said, “I’ve been impressed by the strength and maturity of the Publicis Groupe business model. Having invested ahead of the curve into AI, data, and real transformation at scale, their clarity of vision has translated into a powerful engine that consistently achieves undeniable results.”

She added, “The creation of this role reflects both the scale of growth within the APAC region and the ambition for what comes next. I’m so thrilled to join the leadership team in APAC at such a defining moment, as we celebrate 100 years of Publicis Groupe, and help to shape the next century of transformation! ”

Based in Singapore, Michael will report to Jane Lin-Baden, CEO, Asia-Pacific at Publicis Groupe. Her appointment takes effect on 9 March 2026.

Commenting on the appointment, Jane said, “Naomi is a leader with warmth and conviction who understands that communications play a fundamental role in building belief, alignment and momentum across a region as diverse as ours.”

She continued, “With her regional experience and collaborative approach, she will be a crucial partner as we continue to grow clients’ brands and business, launch proprietary solutions created by and for our APAC community, and bring positive impact to the communities where we operate. I’m delighted to welcome her to our APAC leadership team.”