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Prudential SG boosts digitalization efforts, biz growth for SMEs

Husks Green’s Managing Director, Phang Siang Yang (right), his colleague Ee Swee Moi (left) and Ngee Ann Polytechnic intern Marcus Soo (middle), taking photos of their products to be used on the company’s social media pages.

Singapore – Life insurance company Prudential in Singapore has partnered with Ngee Ann Polytechnic and ST Engineering to equip small and medium-sized enterprises (SMEs) with the knowledge and resources on how to go digital in a safe and secure manner.

The initiatives include a digital commerce playbook launched in collaboration with Ngee Ann Polytechnic in September 2021 to help SMEs kickstart their digital journey. Said playbook was developed together with students from the Ngee Ann Poly School of Business & Accountancy who specialize in business digitalization. 

Meanwhile, with ST Engineering, Prudential is offering training to improve SMEs’ cybersecurity awareness so they can better safeguard their business.

For Goh Theng Kiat, chief customer officer at Prudential Singapore, digitalization is important for businesses to better engage their employees and customers, as well as optimize processes.

“SMEs recognize that going digital is not just about being future-ready but a matter of survival in the current pandemic. To support SMEs through this challenging time, we are collaborating with different industry players to empower them with knowledge, experience and tools, to accelerate their digital transformation so they can stay relevant to their customers,” Goh said.

Meanwhile, Goh Eng Choon, president of cyber at ST Engineering, commented, “The collaboration between ST Engineering and Prudential will empower the SMEs, equipping them with the knowledge and resources to elevate their cybersecurity readiness. We draw upon our deep cybersecurity competencies to provide robust and latest technologies, solutions and services to enhance their cyber resilience.”

In October 2020, the company launched the SME Skills Accelerator programme to equip SMEs with the skills and resources to grow and innovate, upskill their employees, and improve employee retention. It is a collaboration between Prudential and SkillsFuture Singapore, under the SkillsFuture Queen Bee partnership.

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