Kuala Lumpur, Malaysia — Prudential Assurance Malaysia, an indirect subsidiary of Prudential, has released their annual brand collateral collection — the highlight of which were table-top calendars that took inspiration from something Malaysians was accustomed to every day during the pandemic: the QR Code. The campaign was done in collaboration with ad agency Naga DDB Tribal.
According to Prudential, they were inspired by the resilience in the ‘new norm’. Hence for 2022, the company set out to turn everyday pandemic obstacles we’ve come to normalize into wellness opportunities that refresh and rejuvenate.
Naqib Shamsuri, associate creative director, said, “We realized that the QR code had become part and parcel of our daily lives. From check-ins to menus, it served as a constant reminder of the pandemic. And since we all have our QR camera handy, why not give Malaysians something positive to do with it.”
The project entitled ‘Code to Wellness’ unlocks a wonderful world of wellness not just for users of the calendar and other brand collateral, but for all Malaysians through its online website, Prudential Malaysia’s social media platforms, as well as their official health and wellness app ‘Pulse by Prudential’. By scanning the QR Code every month, customers are granted access to wellness advice, activities and even rewards to transform their year into an exciting journey of wellness.
Angeline Tung Tze Ling, head of brand and communications of Prudential Assurance Malaysia Berhad, said, “As a brand, we’re all about giving our customers the opportunity to live with confidence. This calendar gives us just that with a year’s worth of health and wellness activities to help transform our lives for the better.”
The campaign is available on Prudential’s website with a monthly promo activation.
