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PropertyGuru forays into home services with acquisition of SG-based Sendhelper

PropertyGuru forays into home services with acquisition of SG-based Sendhelper
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Singapore – SEA-focused proptech PropertyGuru has announced that it has acquired Sendhelper, a Singapore home services technology company. With this acquisition, PropertyGuru enters the home services industry with an aim to provide easy and reliable access to home management and maintenance services. 

The acquisition is in line with the group’s growth strategy of expanding into adjacencies of fintech and data while investing in its core marketplaces business towards the creation of a digital property ecosystem for all its stakeholders in Southeast Asia. 

Sendhelper is a start-up that allows homeowners and tenants in Singapore to easily search and book home services for their daily needs through an app that connects them to verified service providers. The services include cleaning, air conditioner maintenance, and handyman and repair services, amongst other necessities. Sendhelper’s network includes over 2,000 trained and verified freelancers in Singapore. 

With the addition of Sendhelper, PropertyGuru in Singapore will become the one-stop destination for property seekers to not only find, finance, and own their dream home but also manage and maintain it. PropertyGuru’s partners, the real estate agents, will also be able to offer home services to their clients, property seekers and landlords alike and cater to all their property needs with PropertyGuru. 

Shyn Yee Ho-Strangas, MD of Data and Software Solutions at PropertyGuru Group, said, “Our entry into home services is an important step as we create solutions that provide guidance and make each step of the property journey more efficient, transparent, and trusted for everyone in the ecosystem – homeowners, buyers, agents, and developers. 

Rupam Biswas, co-founder and GM of Sendhelper, also commented, “PropertyGuru’s vision to meet consumers’ end-to-end property needs resonates deeply with us. Our vision at Sendhelper is to become the one-stop platform for consumers seeking help with property maintenance and home care. 

He added, “Post-COVID, as more people continue to use online solutions for their daily needs, with PropertyGuru, we aim to effectively digitise the customer journey for home needs. We look forward to co-creating tech solutions that will further ease the home services booking experience and increase users’ access to organised help as opposed to informal or ad-hoc sources.”

Meanwhile, Sendhelper Co-Founder Bogdan Metehoui, also said, “We are excited about joining forces with PropertyGuru and are looking forward to the synergies that we will create as a result of the two teams coming together. Our strong network of reliable suppliers and freelancers coupled with our focus on service quality, complement PropertyGuru’s customer orientation. We are determined to continue providing our customers with access to home services through a safe and reliable platform.” 

The proptech has recently unveiled a new brand positioning which emphasises its role as a helping hand to the home buyer’s journey. Encapsulated in the messaging, ‘Where every step of your journey will be guided by Guru’, the proptech said it’s meant to reflect its continued vision to be a trusted advisor.

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