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Technology Featured Southeast Asia

GroupM’s Xaxis to work with SG proptech Really’s ‘eScreens’

Singapore – Xaxis, the programmatic unit of media investment company GroupM, has announced a new partnership with Singapore-based proptech Really Singapore, as Xaxis extends its programmatic DOOH (Digital-Out-of-Home) network in Singapore, particularly among the prized audience segment of affluent consumers.

The Premium Audience Advertising Network features Really’s ‘eScreens,’ a network of digital notice boards installed in high-traffic locations across a growing number of condominiums throughout Singapore. As work-from-home (WFH) protocols become the new normal for many Singapore residents, Really’s ‘eScreens’ are presenting advertisers with new opportunities to engage the island’s high-income working professionals.

Joerg Zeugner, CEO at Really Singapore, said, “We are excited to collaborate with GroupM and Xaxis, two digital-forward entities owned by the world’s largest advertising company, WPP. This is where the best in PropTech meets the best in AdTech – a strategic alliance that opens up for brand owners the opportunity to effectively engage a valued audience segment living within premium, gated, and exclusive communities.”

Through the ‘eScreens’, property managers will now have the ability to distribute real-time updates for the benefit of their residents at any time, from anywhere. For brand owners and advertisers, these screens give access to a captive and recurring audience, with their content appearing alongside important updates, local news, and affairs of the estate. 

Felicia Poon, head of investment at GroupM Singapore, commented that as people continue to work from home, they see the partnership as a great opportunity to contextually and smartly engage them. 

“Really’s platform and technology will enable our agencies to enhance the value of our DOOH offering across condominiums in Singapore, cementing our position as the leading media company,” Poon stated.

Meanwhile, Josh Quek, managing director at Xaxis Singapore, said that the partnership roots from the past digital evolution of the past 12 months, which has introduced new ways of reaching audiences, in line with rapidly changing consumer behaviours. 

“Through this partnership with Really, we are pleased to be able to offer brands the opportunity to reach residents within the grounds of their condo. Delivering DOOH campaigns programmatically allows us to address concerns brands may have regarding measurability, proving that DOOH advertising truly is the future,” Quek stated.

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Platforms Featured Southeast Asia

Proptech Ohmyhome adds renovation services to platform

Singapore – Property technology company Ohmyhome has launched its renovation services adding to the company’s suite of end-to-end services. From property searching to post-purchase services, Ohmyhome takes a step further in offering holistic home services to users, making the platform a home-dedicated superapp. 

The addition of the new service is in response to the perennial renovation woes customers face such as unclear costing, inconsistent communication, delays, and renovation disputes. Through it, Ohmyhome Renovation tackles these issues, aiming to deliver a simple, convenient, and quality experience for homeowners.

Within the new service, Ohmyhome connects users to in-house interior designers who will help translate the homeowner’s vision into concrete designs. Customers will receive a complimentary design proposal with fully transparent costing for them to know exactly what they are paying for. Once the proposal is confirmed, materials are ordered and the renovation is carried out with Ohmyhome’s partners.

According to Race Wong, co-founder and CPO of Ohmyhome, the recent launch of its renovation services extends its “ethos of simplicity, convenience, and customer-oriented service to this important post-purchase process.”

“Renovation is an integral step to turning a house into a home, every corner matters to us and customer satisfaction is paramount. That’s why we’ve gathered experienced in-house design and project management teams along with a network of trusted and reliable partners so that every renovation project will be seamless, timely, and of the highest quality,” Wong stated.

Categories
Technology Featured Southeast Asia

SG proptech Ohmyhome extends cross-border transaction solution to PH market

Singapore – Following the company’s expansion to the Philippine market, Singapore-based proptech company Ohmyhome is extending its cross-border transaction solution to the country. 

The recent company ensures property buyers and investors from Singapore, Malaysia, and the Philippines to conduct property deals, while ensuring local agents will work on their parts in these deals. Such cross-border transaction solutions enable foreign investors to rely on trusted local agents to transact on the deal, unlike on the traditional way of hiring third-party agents which may pose trust issues on transacting a property deal.

“The problems in cross-border real estate transactions have been around for a long time. We saw an opportunity to bring value to our customers in this overlooked area of the market by leveraging on our unique strengths as a regional proptech company. Having knowledgeable agents on both sides present at the same time and working together in the customer’s best interest provides a reliable and hassle-free experience for our cross-border customers’ real estate journey,” Rhonda Wong, CEO of Ohmyhome stated.

She also added that Singaporeans have always inquired about Philippine property investments, and since then the company has dealt regularly with Singaporean customers in regards to property deals.

“With Ohmyhome’s unique agency model where every agent works as a full-time professional and not as a freelancer, customers can be assured that no effort is spared in getting the best investment for their cross-border property deals,” Wong said.