India – Being Human Clothing, a fashion-forward retail brand, has partnered with Platinum Outdoor, Madison World’s outdoor specialist unit, to launch a high-impact OOH campaign spotlighting its latest ‘Do it in Denim’ collection.
Designed to showcase Being Human Clothing’s sustainable denim collection, the campaign is strategically timed for the pre-festive season, maximising visibility in high-traffic areas.
For this campaign, Platinum Outdoor strategically positioned media near store locations, deploying over 150 OOH units across 11 cities. The 12-day campaign integrates innovative elements and dynamic DOOH for enhanced engagement.
Irshad Chippa, associate vice president for west at Platinum Outdoor, commented, “Our goal was to create a high-impact, festive-season campaign that not only announced the new sustainable denim collection but also increased the store footfall. The dynamic ‘catalogue’ concept curated by our creative team for DOOH formats has added a fresh dimension, engaging the audience with visually appealing content.”
