Kuala Lumpur, Malaysia – MBCS, the media-fuelled creative content practice within the IPG Mediabrands network, has announced its latest campaign to launch the new Pizza Hut’s Melts Burger.
The campaign launches a new permanent addition to the Pizza Hut menu. The Melts Burger features a brand film to showcase Pizza Hut’s innovation of its new menu item, which is crunchy like Melts, and tastes like a burger, bringing about “the best of both worlds” as it says with its tagline.
Mun Tuck Wai, executive creative director at MBCS said, “A pizza brand that is now into burgers… say what?! This mash up is a truly unique combination, and we want to showcase Pizza Hut’s innovative spirit. The Melts Burger is new, cool, and easy for those on the go. Ideal for Gen Z’s and their active lifestyle. The video elements and song capture this modern spirit of youth on the move and shows how you can have the best of a pizza and burger all rolled into one.”
Meanwhile, Emily Chong, chief marketing officer at Pizza Hut Malaysia said, “Pizza Hut is known for leading the way in trend-setting ideas and products, and this is an evolution of that. Eating a burger, while delicious, can sometimes be a messy affair. The Melts Burger offers the perfect combination with the best of both worlds shining through – crunchy, cheesy, loaded – who says you can’t have it all?”
For a limited time only, the Melts Burger is available at a special price of RM0.99 with the purchase of selected drinks or sides.
