London, United Kingdom – Pixalate, a global ad fraud protection, privacy, and compliance analytics platform, has opened a new office in Singapore to strengthen its local presence and collaborations in the Asia-Pacific (APAC) region.
The new office will be headed by Alvin Ling, vice president of sales and operations at Pixalate, with over 20 years of technical experience in digital advertising in the region. In his role, he will head the company’s APAC workforce.
Pixalate provides ad fraud protection technologies, local client support, APIs for developers, and an analytics platform that has been recognised by the MRC in order to cater to the regional market. Since the region has seen a rise in both ad spending and invalid traffic (IVT), which includes ad fraud, many APAC countries have stepped up their efforts to prevent sophisticated ad fraud.
Pixalate has also partnered with several worldwide businesses operating in APAC, including Pangle, TikTok for Business’s ad network, which is owned by Bytedance. Pangle recently announced that it has upgraded its mobile ad platform to include Pixalate’s Third-Party Content Risk Assessment, providing global advertisers with brand protection and media transparency.
Speaking about the expansion, Jalal Nasir, CEO of Pixalate, said, “Advertising fraud is a global concern, posing an ever-evolving threat that continues to grow in size, scale, and sophistication. We are thrilled to launch our 3-D anti-fraud technology and operations in APAC to ensure the safety and security of our partners.”
Meanwhile, Ling stated, “I am honoured to lead the growth of Pixalate’s APAC team and partnerships at a crucial inflection point for the region. Our unparalleled technology tools and exceptional team are uniquely positioned to serve the market’s needs at a time when the industry’s heightened emphasis on a more white-boxed global fraud protection solution and supply path object verification has spurred strong demand for greater transparency and improved traffic quality.”
