MarketingSouth Asia

Marketing, events startup StepOne announces expansion to Singapore

Gian Japsay - September 15, 2023

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India StepOne, a local marketing and events startup, has announced its expansion into Singapore after establishing its presence in India, particularly in HR tech, fintech, and retail sectors. This move marks the company’s strategic entry into the Southeast Asian market.

StepOne’s decision to open an office in Singapore is part of its strategic plan to build a presence across the globe. With this expansion, StepOne will be able to share its knowledge of experiential events with the business community in Singapore and provide convenience to its Indian clients who frequently plan events in South Asian markets.

Speaking about the expansion, Rajat Khaitan, founder of StepOneXP, said, “The Singapore base ensures StepOne is well-positioned to serve the entire Asia Pacific (APAC) region and will add to our credibility. With this strategic expansion, we’ll be able to offer cost-effective solutions to our existing clients who are keen on doing events in Southeast Asia, along with taking our incomparable solutions to Singapore and Southeast Asia-based companies.”