Skip to content
Marketech APAC
  • About Us
  • Reports
  • Events
  • Contact Us
SUBSCRIBE
  • MARKETING
  • TECHNOLOGY
  • PLATFORM
  • SME
Marketing Featured Southeast Asia
No posts found

Pink Dot SG partners with Virtue APAC to launch campaign that turns messages of support to LGBTQ+ into works of art

by Christian Calma

-

June 21, 2022

Pink Dot SG partners with Virtue APAC to launch campaign that turns messages of support to LGBTQ+ into works of art

Singapore – Pink Dot SG, a non-profit movement for the LGBTQ+ community, and Virtue APAC, the creative agency powered by VICE, have partnered to launch an artistic collaboration project to turn messages of support into art pieces and drive conversations around LGBTQ+ issues well beyond Pride month.

Created by Virtue APAC, ‘Words of Change’ invites artists to transform heartfelt messages of hope, written by attendees of Singapore’s annual Pink Dot event for LGBTQ+ equality, into art pieces. These works will then be exhibited across a network of public spaces on the island, preserving the inspirational messages beyond the one-day event.

Pink Dot SG is a non-profit movement started by people who care deeply about the place that LGBTQ+ Singaporeans call home. The 14th edition of Pink Dot ran last weekend in Hong Lim Park after two years of online-only events.

Clement Tan from Pink Dot SG, shared, “Hong Lim Park may be the only place in Singapore that one can protest without a permit, but our capacity to effect change as individuals doesn’t have to be limited by the boundaries of the park. This project not only celebrates the inspiring words of our participants but captures their spirit of hope, their determined energy, and their hunger for progress. Change can only come through sustained dialogue and action, and we hope this project will spark just that.”

Virtue APAC, which has its regional hub in Singapore and builds brands from inside culture, has already signed up 32 artists and 20 businesses for Words of Change, but are calling on more to join this community initiative.

Nuno Dores, associate creative director at Virtue APAC, commented, “Pink Dot is a landmark event for the LGBTQ+ community and allies who support the belief that everyone deserves the freedom to love. Each year, messages of hope and love are written by participants at the event, but once the event finishes, they all go into storage, never to be seen again. We wanted to give these messages longevity, recognising that issues impacting LGBTQ+ people don’t end once the event or Pride month is over.”

Dores added, “Tapping into Singapore’s vibrant artistic community, we are encouraging all those with a creative flair to reimagine these words as art, with the pieces to be displayed across the island, preserving them and extending the conversation around equality for months to come. Virtue is delighted to be partnering with Pink Dot SG on this important initiative.”

The Words of Change artwork will be live in venues across Singapore from August to September. 

Related Tags Pride Month Pink Dot SG Virtue APAC LGBTQ+ community
Share this article

Related Articles

View All
Johnnie Walker
Marketing Featured Southeast Asia
Johnnie Walker launches first NFT collection in collaboration with Virtue APAC
June 8, 2022
By MARKETECH APAC
Chris Gurney appointed as Virtue’s group creative director for SG hub
Marketing Featured APAC
Chris Gurney appointed as Virtue’s group creative director for SG hub
April 27, 2022
By Teddy Cambosa
Virtue Strategy Director Zoe Chen
Marketing Featured APAC
Virtue names Zoe Chen as new strategy director for APAC
April 5, 2022
By Jean Cabico
irtue boosts creative team at SG Hub, appoints Nuno Dores to leadership
Marketing Featured Southeast Asia
Virtue boosts creative team at SG hub, appoints Nuno Dores to leadership
March 2, 2022
By Christian Calma
Victoria Fernandez Virtue
Marketing Featured APAC
VICE’s Virtue names Victoria Fernandez as new business director for APAC
December 7, 2021
By Jean Cabico
Lesley-John-VIRTUE-Managing-Director-APAC
Marketing Featured APAC
Creative agency Virtue appoints Lesley John as APAC MD
November 2, 2021
By Teddy Cambosa
No posts found

Featured Articles

View All
MARKETECH APAC to launch webinar this July to discuss transforming marketing intel into actionable insights
Main Feature Marketing Partners Southeast Asia
MARKETECH APAC to launch webinar this July to discuss transforming marketing intel into actionable insights
June 21, 2022
By MARKETECH APAC
MA Reels - METAVERSE
Main Feature Platforms APAC
MARKETECH APAC Reels: The Metaverse Series
May 31, 2022
By MARKETECH APAC
Top Story: How airasia ride looks to disrupt e-hailing as it marks regional expansion
Main Feature Marketing Southeast Asia
Top Story: How airasia ride looks to disrupt e-hailing as it marks regional expansion
May 27, 2022
By MARKETECH APAC
Russia vs Ukraine
Main Feature Marketing APAC
MARKETECH APAC Reels: Features leading industry brands’ withdrawal from Russia
May 26, 2022
By MARKETECH APAC
SEA roundtable: Marketing leaders bare their best strategies in customer acquisition, retention for the post-pandemic
Main Feature Marketing Partners APAC
SEA roundtable: Marketing leaders bare their best strategies in customer acquisition, retention for the post-pandemic
May 25, 2022
By MARKETECH APAC
MARKETECH APAC launches new features brand, MARKETECH APAC Reels
Main Feature Marketing APAC
MARKETECH APAC launches new features brand, MARKETECH APAC Reels
May 20, 2022
By MARKETECH APAC
No posts found

Most Recent Articles

L'Oréal Travel Retail debuts first SkinCeuticals A.G.E. Lab at Changi Airport T3
L'Oréal Travel Retail debuts first SkinCeuticals A.G.E. Lab at Changi Airport T3
May 9, 2025
Fatima Baduria
No posts found
KL Wellness City, PUMM team up for wellness-driven productivity talk for entrepreneurs, corporates
May 9, 2025
Teddy Cambosa
Dentsu India appoints John Thangaraj as chief strategy officer for creative & media
May 9, 2025
Aliza Carmona
Samsung highlights power of AI in latest global advertising campaign with BBH Singapore
May 9, 2025
Fatima Baduria
Crikey’s latest campaign with DDB Melbourne shows why they’re the real election winners–kind of
May 9, 2025
Teddy Cambosa
Indofood blends K-pop and dangdut in quirky campaign for Korean Spicy Chicken noodles
May 9, 2025
Aliza Carmona
No posts found

Subscribe Now

Agreement(Required)
This field is for validation purposes and should be left unchanged.
Marketech APAC
We deliver the latest marketing news, trends, and best practices that serve everyone in the industry whether you’re from small or big enterprises.

Office

14i Seville Tower, Circulo Verde Phase 1, #70 Calle Industria, Brgy. Bagumbayan, Quezon City, 1100 Philippines +63 917 319 5762
+63 917 319 5762

Follow Us

Facebook Linkedin Youtube Spotify

Content Pillars

  • Marketing
  • Technology
  • Platforms
  • SME

The Publication

  • About Us
  • Contact Us
  • Terms and Conditions
  • Privacy & Cookie Policy
  • Events
  • Reports

Geographical Scope

  • South East Asia
  • East Asia
  • ANZ
  • SouthAsia
  • APAC
  • Global

Events

What's NEXT in Marketing Series
  • Singapore
  • Philippines
  • Hong Kong
  • Indonesia
  • Malaysia
Retail & E-Commerce Innovation Series
  • Malaysia
  • Philippines
  • Indonesia
Advertising Technology Asia Series
  • Philippines
  • Singapore
Awards
  • Empowered Women Awards
  • Marketing Technology Awards
  • NEXT Awards
  • Indonesia
  • Philippines
  • Malaysia
  • Singapore & APAC

Join our APAC marketing community

Subscribe to our newsletters to get the latest marketing news in the region.

Agreement(Required)
This field is for validation purposes and should be left unchanged.
© 2025 MARKETECH APAC. All rights reserved.
We use cookies to improve your experience and to analyse our traffic. To find out more, please click here. By continuing to use our website, you accept our Privacy Policy and Terms & Conditions. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT
Home
About Us
Write for Us
Contact Us
Subscribe
Facebook Linkedin