Tag: Brand refresh
![[Brand Refresh] Aspire Singapore](https://marketech-apac.com/wp-content/uploads/2026/06/Brand-Refresh-Aspire-Singapore.jpg)
Singapore – Aspire has unveiled a new brand identity as the Singapore-headquartered fintech sharpens its position as a global financial operating system for businesses, following its expansion into the United States and growing presence across Asia-Pacific, Europe and the Americas. The refresh reflects...
Singapore – Glico Asia Pacific has unveiled a major refresh for Pocky as the snack brand celebrates its 60th anniversary, introducing a year-long ‘Connect with a Smile’ campaign, redesigned packaging, and an updated chocolate recipe. The campaign centres on Pocky’s long-standing positioning as a shareable...
![[Office Refresh] Arcc Spaces x The Afternaut Group](https://marketech-apac.com/wp-content/uploads/2026/06/Office-Refresh-Arcc-Spaces-x-The-Afternaut-Group.jpg)
Singapore – Arcc Spaces has appointed Singapore-based design studio The Afternaut Group to shape its newest flexible workspace at Bank of Singapore Centre, as premium office operators rethink what makes employees leave home and return to the CBD. Set to open in July 2026, the new location will occupy...
![[Brand Refresh] Dominos x Unbox Your Cravings](https://marketech-apac.com/wp-content/uploads/2026/06/Brand-Refresh-Dominos-x-Unbox-Your-Cravings.jpg)
Singapore – Domino’s Pizza Singapore has unveiled a refreshed brand identity and new regional platform, “Unbox Your Cravings”, as the pizza chain looks to sharpen its relevance among younger consumers and reposition itself around everyday indulgence. The refresh introduces a bolder visual system across...
Malaysia – TikTok Shop Mall has rolled out a refreshed visual identity anchored on the elevated “Pocket Mall” brand asset as part of a new design system developed with JUNO to create a more cohesive and recognisable brand presence across its campaigns and platform touchpoints. As part of the refresh,...
Malaysia – As part of its first major brand refresh in decades, Spritzer has launched ‘FLOW WITH JOY’, a new brand movement aimed at positioning the company beyond hydration and into the broader everyday wellness space. Developed in collaboration with JUNO, the campaign marks a strategic shift for Spritzer...
Singapore – Fuze Tea has launched “Don’t Compromise” in Singapore, a new brand platform designed to deepen its relevance among Gen Z consumers while strengthening its positioning in the competitive ready-to-drink tea category. The campaign marks a broader refresh for the brand in Singapore, combining...
Singapore – tantan has unveiled a new brand identity and strategic positioning as it expands its international ambitions, with the company also establishing Singapore as its global headquarters for APAC and international operations. The China-born dating platform is relaunching under the positioning...
![[News] CSO x 8traordinary](https://marketech-apac.com/wp-content/uploads/2026/04/News-CSO-x-8traordinary.jpg)
Singapore – City Serviced Offices is overhauling its brand identity, part of a broader attempt to reposition itself in a workspace market being reshaped by hybrid work and shifting tenant demands. The company has appointed 8traordinary as its branding and design partner, tasking the agency with delivering...
Singapore – Marking 15 years in operation, 51Talk unveils a refreshed global brand identity and introduces a new character to enhance its online English learning experience. The updated brand introduces simplified lesson layouts and IP-guided interactions designed to make learning more supportive, interactive,...
