Manila, Philippines – The Philippine Digital Asset Exchange (PDAX) has unveiled its new brand communications today – a straightforward ‘Choose PDAX!’.

PDAX was the first virtual currency exchange operator licensed by the Bangko Sentral ng Pilipinas (BSP) back in 2018. The platform enables Filipino consumers to easily buy, sell, and trade cryptocurrencies.

PDAX said the new ‘Choose PDAX!’ tagline reflects the new and improved services it offers and the upgrades it has applied to the PDAX app and web exchange.

A recent brand refresh gives its web app a more easy-on-the-eye palette. The change coincides with the upgrade of the mobile app which saw several changes to the app interface such as new screens for its dashboard and in its trade and cash-in and out functions, amongst others.

Trading has now also been made easier with the previous Primary and Exchange wallet, which is now consolidated into just one PDAX wallet. Furthermore, all cryptocurrencies are now accessible on the web exchange, similar to the mobile app.

Presently, PDAX gives one-stop access to 34 cryptocurrencies. Earlier this year, it launched its prime service, PDAX Prime, which gives clients access to 21 in-demand digital assets across its platform and through Treasury OTC.

Manila, Philippines – PDAX, the digital asset exchange in the Philippines, has expanded its portfolio in the country, as it starts offering four new additional coins that Filipino crypto enthusiasts can buy, sell and trade via the platform’s mobile app. The new coins—Solana, SUSHI, XLM, and BNB—are now available to all members beginning this month. 

Each of the four new coins brings unique qualities. Solana, for one, is considered a more viable alternative to Ethereum due to its high speed and low transaction fees, while SUSHI is an Ethereum-based token that runs Sushi, a decentralized exchange platform where people can trade unique and hard-to-find cryptocurrencies that aren’t yet listed in major coin exchanges.

Meanwhile, XLM, otherwise known as Stellar Lumens, was designed to make transferring money as simple and affordable as possible. As for BNB, it is used to avail discounts on trading fees, pay for transaction fees, and invest in other cryptocurrency projects.

With the launch of these four new coins, PDAX mobile app now offers a total of 26 coins, the most out of all the licensed local exchanges.

Nichel Gaba, PDAX’s founder and CEO, said, “As the leading digital exchange in the country, we are constantly finding ways to expand our crypto offerings and address the needs and pain points of our users. With these new coins, we hope to encourage more Filipinos to start trading crypto.”

Before this month’s rollout, PDAX made some of the coins available for early access to members of PDAX Prime, a new exclusive service that provides high-volume Filipino crypto investors full access to even more tokens. PDAX Prime gives clients access to 50 tokens, including 30 exclusive over-the-counter (OTC) digital assets.

Aside from trading crypto on the exchange app, PDAX also offers easy transfer methods to private wallets so clients can use their assets for investing in DeFi, NFTs, and yield farming, amongst others.

Manila, Philippines – Sports network Cignal TV has partnered with PDAX, the digital asset exchange in the Philippines, to be its brand partner for University Athletics Association of the Philippines (UAAP) Games Season 84, a collegiate basketball tournament in the country, which will run until May 2022. 

Through the partnership, PDAX becomes the first-ever crypto company to support a national sporting event. It will be supporting the basketball tournament, while promoting crypto and financial literacy in the country.

Moreover, the crypto company will be featured in in-game premiums and other marketing campaigns of Cignal for the duration of the UAAP Season 84.

Nichel Gaba, PDAX’s founder and CEO, commented, “We are excited to partner with Cignal TV in bringing the UAAP Games for Season 84. We fully support investing in sports development, which is one of the best ways to promote positive values among the youth.”

Meanwhile, Sienna Olaso, Cignal TV’s vice president of channels and content, lauded the partnership as another step to promote youth development in the Philippines. 

“Together with PDAX, we hope to engage young Filipinos in the popular sport of basketball and keep them motivated even with the ongoing challenges brought about by the pandemic. We also hope to bring financial literacy and innovative digital financial solutions closer to the youth,” said Olaso.

Manila, Philippines – PDAX, the digital asset exchange in the Philippines, has launched a new exclusive service called PDAX Prime, which is designed for Filipino crypto investors and their growing needs for digital assets. 

The move is part of PDAX’s broader effort to enable and empower crypto holders in the country and bring more Filipinos into the crypto economy.

Through PDAX Prime, customers will have access to the over-the-counter (OTC) service where they can trade more tokens faster and with competitive pricing. Using their preferred chat application, PRIME clients will also have direct access to the PDAX Treasury Team to trade digital assets. 

Through this, clients can access 21 in-demand digital assets on TAXes Website, Mobile App and through Treasury OTC. These are Bitcoin, Ether, Tether, US Dollar Coin, and Litecoin, as well as Ripple, and The Graph, amongst others. The minimum trade amount for these digital assets on Treasury OTC is ₱1m per transaction.

Meanwhile, the PDAX Prime membership grants clients access to 30 additional OTC-exclusive digital assets namely Ox, 1 inch Network, Badger DAO, Bancor, and Chiliz, as well as Curve DAO, and DAI, amongst others. The minimum trade amount for these digital assets in the Treasury OTC is ₱250,000 per transaction.

Nichel Gaba, PDAX’s founder and CEO, noted that they believe crypto investors in the country deserve to maximise their crypto investments and discover more opportunities to build their wealth, especially at the age of economic recovery.

“Our current users have the option of upgrading their accounts to enjoy the perks of PDAX Prime. We see this as an improvement to what we offer today and a benchmark for other, more innovative solutions we may come up with in the future,” said Gaba.

PDAX also has a dedicated team that is passionate about crypto and all other solutions to help PDAX Prime clients make the most out of their crypto journey. The team’s mission is to guide the customers through the fast-paced world of crypto and share solutions that will allow them to maximise their crypto investments.

Additionally, as part of its mission of promoting financial inclusion and education in the country, PDAX will also provide PDAX Prime members priority access to different educational materials via Zoom or watch the recorded versions exclusively on the PDAX Prime Youtube channel, in order for them to stay ahead of the curve. These educational activities include a basic overview of digital assets, an in-depth discussion on trading and staking, and roundtables with crypto personalities who can provide their unique insights on different crypto or digital asset opportunities, amongst other things.