Manila, Philippines – Sports network Cignal TV has partnered with PDAX, the digital asset exchange in the Philippines, to be its brand partner for University Athletics Association of the Philippines (UAAP) Games Season 84, a collegiate basketball tournament in the country, which will run until May 2022.
Through the partnership, PDAX becomes the first-ever crypto company to support a national sporting event. It will be supporting the basketball tournament, while promoting crypto and financial literacy in the country.
Moreover, the crypto company will be featured in in-game premiums and other marketing campaigns of Cignal for the duration of the UAAP Season 84.
Nichel Gaba, PDAX’s founder and CEO, commented, “We are excited to partner with Cignal TV in bringing the UAAP Games for Season 84. We fully support investing in sports development, which is one of the best ways to promote positive values among the youth.”
Meanwhile, Sienna Olaso, Cignal TV’s vice president of channels and content, lauded the partnership as another step to promote youth development in the Philippines.
“Together with PDAX, we hope to engage young Filipinos in the popular sport of basketball and keep them motivated even with the ongoing challenges brought about by the pandemic. We also hope to bring financial literacy and innovative digital financial solutions closer to the youth,” said Olaso.
