Singapore – Ogury, a global personalsed advertising company, has appointed Wilfried Schobeiri as its new chief technology officer. In this role, Schobeiri will work closely with Ogury’s executive team to improve and strengthen the business’s unique technology platform.
In his new role, he will be in charge of the company’s strategic technology vision implementation, improving its cookieless and ID-less solution at an important time in the market. He will be based in Paris, report directly to Ogury CEO Geoffroy Martin, and join the executive committee of the business.
With 20 years of experience in the technology sector, Schobeiri has a track record of managing large-scale, international technology projects and effective product development teams. He was the chief technology officer at Banyan, a fintech and data infrastructure company, before he joined Ogury. Prior to that, he served as senior vice president and chief product officer at Revantage, where he oversaw the creation of the product for Blackstone’s platform for real estate data.
During his time at MediaMath, Schobeiri held the positions of chief technology officer and chief product officer, where he oversaw the company’s global efforts in product strategy and technology development.
Schobeiri was a board member for the IAB Tech Lab while working for various companies. A key contributor to the creation of the IAB Europe’s Transparency & Consent Framework during his tenure, he helped the industry establish a common language for expressing consumer preferences regarding the use of their data for advertising purposes.
Additionally, he has served as the board chairman for several adtech and data companies, including Ocient, Ergatta, and Truthset. He is still doing this today, continuing to provide his knowledge to help them grow.
Speaking about his appointment, Schobeiri said, “I’m excited to join Ogury because we are one of the few adtech companies that have fully embraced the technical shifts in the privacy landscape. A true precursor of change, Ogury anticipated market needs to provide advertisers with performance and relevance without collecting personal data, and I’m proud to be a part of that.”
Meanwhile, Martin commented, “We are thrilled to welcome a prominent industry and technology expert such as Wil to Ogury. His experience and knowledge, which lie at the intersection of RTB and privacy while also building and scaling high-performing teams, make him the perfect fit for us.”
