Tag: Ogury
Singapore – Ogury has unveiled ‘SONA’, a new agentic advertising solution designed to help brands and agencies bridge the longstanding gap between audience planning and campaign execution. Built on the company’s proprietary Persona Intelligence technology, SONA transforms campaign briefs into structured...
In his new role, Bidon will oversee Ogury’s strategy, business development, and operations across the Americas, EMEA, and APAC.
In digital advertising, reaching the right consumer is no longer just about scale—it’s about precision, privacy, and performance. For years, the industry has debated two dominant approaches: contextual targeting, which aligns ads with the content being consumed, and behavioural targeting, which relies...
MARKETECH APAC recently spoke with industry leaders to learn more whether this news should come as a concern or not for the future of the advertising industry.
Ogury, a global adtech company, has appointed Melisa Zenicanin as its new director of field marketing for Asia-Pacific (APAC).
In his new role, he will be in charge of the company's strategic technology vision implementation, improving its cookieless and ID-less solution at an important time in the market. He will be based in Paris, report directly to Ogury CEO Geoffroy Martin, and join the executive committee of the busine...
Httpool will be helping Ogury deliver effective and sustainable digital advertising anchored in consumer privacy protection.
