Australia – Digital creative agency Orchard has announced the appointment of Bridget Ash to the newly created role of content and activations director to bolster the agency’s content creation and engagement capabilities and end-to-end customer experience offering.
Ash brings with her extensive experience and visionary leadership in content development and activations needed to spearhead Orchard’s next phase of growth.
After her departure from Orchard in 2014, Ash went on to hold positions in social and content in the UK at Digitas Health LifeBrands, OLIVER, Real Chemistry, and more.
And now, she returns to Orchard after a six-year stint working with global consumer and healthcare brands across the UK, including AstraZeneca, Sanofi, Unilever, Novartis, and Janseen to name a few.
Throughout her established career, Ash has worked with brands to deliver strategies that resonate with audiences from a diverse range of backgrounds, geographical locations, and interests.
One notable part of Ash’s career is when she played a pivotal role as the activation lead on a global patient initiative for AstraZeneca aimed at revolutionising asthma care. This initiative, launched in over 18 countries, received numerous industry accolades and helped reach patients with an important message.
Speaking on her appointment, Ash said, “I am delighted to be returning to the Orchard team. It’s an agency with a fantastic culture, who is creating some exciting and innovative work for their clients. The team has great momentum behind them, and I’m thrilled to be part of their ongoing growth trajectory.”
Meanwhile, Mikaela Crimmins, chief strategy officer at Orchard, shared, “We are thrilled to welcome Bridget back to Orchard. Our clients are increasingly looking for ways to connect with their customers and patients with content at scale – and Bridget has the knack for knowing exactly what will positively persuade an audience in channels or formats that provide value to an audience, it doesn’t hurt either that she makes everything seem super simple. That gets a chef’s kiss from me!’
