Singapore – Singapore-based ONE Esports, a subsidiary of sports media firm ONE Championship, has announced its partnership with player analytics platform, Mobalytics, to create a series of multi-platform content to help players improve their performance in esports.
Through the partnership, ONE Esports will collaborate with Mobalytics to create a range of unique content pieces to be published on oneesports.gg and mobalytics.gg, as well as across both companies’ social channels.
Both companies will leverage each other’s distribution capabilities to further expand their reach and engagement among Gen Z and Millennial esports fans and players. ONE Esports and Mobalytics will also work together to execute co-branded content across their websites.
Carlos Alimurung, CEO of ONE Esports, believes that ONE Esports has an expertise in producing engaging content and reaching large audiences through its platform, and that this partnership with Mobalytics will help strengthen the bonds that they have with fans who want to enhance their in-game competitiveness.
“Mobalytics’ insightful analytics is a great complement to ONE Esports’ captivating storytelling capabilities, and we look forward to helping gamers win more frequently and decisively,” said Alimurung.
Meanwhile, Bogdan Suchyk, CEO and Co-founder of Mobalytics, commented, “We are thrilled to enter into a content partnership with one of the top esports media platforms in the world. As the all-in-one gaming companion for gamers, our in-depth player stats and game analytics will take ONE Esports’ content to the next level and enable readers to master their favourite games.
“ONE Esports is a reputable producer of gaming, esports, and entertainment content across multiple distribution channels, and this collaboration will bring new storytelling possibilities to the Mobalytics platform and community,” added Suchyk.
In February this year, ONE Esports has also partnered with financial institution HSBC to deliver tailor-made content to help players manage prized resources in multiplayer online battle arena (MOBA) games, with useful hints and tips.
