Australia – Third-party verification platform OIS has partnered with demand-side platform (DSP) Vistar Media to launch its new programmatic DOOH solution.
The new pixel-based solution allows advertisers to centralise programmatic DOOH alongside directly traded classic and digital OOH campaign delivery data, a key step forward in third-party measurement and verification. Moreover, it allows advertisers to measure every single impression delivered on every screen for their programmatic DOOH campaigns in real-time, with trusted data that’s purpose-built for the OOH industry, driving better analytics and campaign optimisation.
OIS said that it exclusively overlays proprietary contextual display tracking, including pre-verified display location and screen quality data, helping ensure ads are consumed by audiences as they should be in the real world.
Justin Singh, the CEO of OIS, shared that the investment in programmatic DOOH across APAC is growing at a pace and is set to experience significant growth over the coming years.
He further shared that third-party measurement is integral to building a trusted marketplace and providing parity against other digital media.
“A first step in the programmatic DOOH verification journey, we’ll see more announcements this year, with a movement to other ‘on device’ verification solutions further aligning to the broader digital industry,” said Singh.
