Tag: Vistar Media

Singapore – Vistar Media has announced the expansion of its Vistar Academy education platform across the Asia-Pacific (APAC) region. This strategic growth introduces new, complementary courses designed to equip both industry veterans and newcomers with the essential skills and knowledge needed to excel in the rapidly evolving digital out-of-home (DOOH) landscape.

Vistar Academy stands as a dynamic learning platform offering interactive training courses and certifications that delve into the core tools, tips and best practices of DOOH advertising. Catering to everyone from seasoned experts to those new to the industry, Vistar Academy provides a comprehensive educational experience tailored to meet the needs of a diverse user base.

Since launching in August 2023, the academy has welcomed nearly 2,500 members, seeing over 1,300 Accelerate certifications granted, showcasing that there is a strong appetite within the industry for knowledge and learning.

Vistar Academy enables participants to deepen their understanding of the DOOH landscape through a variety of learning modules. The platform offers insights into the foundations of programmatic technology and its revolutionary impact on the out-of-home industry. Learners are equipped with critical strategies for targeting, creative development and campaign measurement, all of which drive success in OOH advertising. 

Additionally, users gain access to real-world tools and best practices that enhance their ability to plan and execute highly effective OOH campaigns.

Moreover, the educational content at Vistar Academy also explores how DOOH can amplify the impact of other media channels, helping advertisers create more cohesive and powerful campaigns. Participants will learn proven strategies for selling programmatic DOOH, supported by success metrics such as consumer behaviour insights, DOOH performance data and ROI statistics that highlight the strength of the channel. 

The platform also addresses common challenges and misconceptions about programmatic DOOH, equipping users with the knowledge to overcome obstacles and maximise the effectiveness of their campaigns.

Ben Baker, managing director for APAC at Vistar Media, said, “The expansion of Vistar Academy into the APAC region underscores our commitment to empowering all levels of the advertising community with the resources they need to succeed. Whether you’re aiming to become an expert in programmatic OOH or seeking to enhance your current knowledge, Vistar Academy offers the guidance and training to unlock new opportunities and accelerate your goals.”

Taiwan – Vistar Media, a global provider of out-of-home (OOH) media technology solutions, has forged new strategic partnerships with two major Taiwanese media owners, KanBan Culture and PilotTV Holdings, significantly expanding its footprint in the region.

This strategic move aligns with Vistar’s goal to bolster its OOH marketplace across the APAC region, bringing its advanced programmatic digital out-of-home (DOOH) solutions to Taiwan’s expanding outdoor advertising sector. Integrating KanBan Culture and PilotTV Holdings’ inventory into Vistar’s global marketplace represents a crucial milestone in the company’s continued regional growth across Asia-Pacific. 

Speaking on the partnership, David Mou, chief visionary officer and chief business development officer at KanBan Culture, said, “KanBan seeks to onboard the most iconic, impactful, and contextually significant DOOH inventories in Taiwan onto the global pDOOH ecosystem. Vistar Media’s technical prowess, brand stature, and most significantly, its well-rounded support, enable KanBan to credibly and confidently deliver pDOOH executions to brand clients’ and media owners’ simultaneous satisfactions. Vistar is therefore instrumental in enabling KanBan to convert the minds of successful but otherwise traditional IO media owners towards pDOOH acceptance.” 

YF Juan, international operations at PilotTV Holdings, added, “As Taiwan’s programmatic DOOH leader for retail, transportation, and healthcare channels, PTV-i welcomes programmatic buyers through our collaboration with Vistar Media. This partnership is set to enhance the reach and effectiveness of DOOH campaigns across our extensive network, and we look forward to opening up our premium inventory to buyers both local to Taiwan and around the world.” 

These new partnerships further strengthen Vistar’s global DSP, allowing buyers worldwide to easily purchase DOOH ad space from a single account. Following recent successes like launching programmatic capabilities in China, opening a Melbourne office, and achieving 182% YoY growth in Southeast Asia, Vistar reaffirms its commitment to expanding its OOH marketplace across the region.

Ben Baker, managing director of APAC at Vistar Media, said, “Taiwan represents a significant growth opportunity for Vistar Media, and we are thrilled to officially enter this vibrant market thanks to partnerships with media owners in the region. Our presence in Taiwan will allow us to provide advertisers with the tools they need to create impactful, data-driven digital out-of-home advertising campaigns.”

He continued, “Through our partnerships with KanBan Culture and PilotTV Holdings, our global and omnichannel demand-side platform (DSP) buyers across APAC can access a wider range of inventory that was previously difficult to reach. Taiwan’s bustling urban areas and high-foot traffic locations are ideal environments for programmatic DOOH, and we look forward to helping brands capture the attention of this important market and achieve measurable results.”

Beyond its new inventory in Taiwan, Vistar Media maintains a strong presence across Australia, New Zealand, Singapore, Indonesia, Malaysia, Thailand, the Philippines, Vietnam, mainland China, and Hong Kong.

Singapore – Out-of-home (OOH) technology solutions provider Vistar Media has identified Southeast Asia (SEA) as a key growth market following significant investment from both advertisers and media owners across the region.

As advertisers across travel, CPG, retail, finance, tech, entertainment and more industries continue to recognise the value of programmatic digital out-of-home (DOOH) solutions, brands are increasingly testing and leveraging the channel for their marketing efforts both at home and in new regional markets.

Advertisers using Vistar Media’s marketplace in SEA have increased by 120% over the last 12 months with no signs of slowing down. This proves media investment in the channel across brands and agencies is growing tremendously – signalling a rise in confidence in programmatic DOOH as a trusted, must-have medium in an omnichannel media mix. 

As a result, Vistar Media’s team in SEA grew fivefold as it continues to expand its on-the-ground resources and presence in Singapore, with imminent plans to expand team operations into Thailand this year.

Talking about this growth, Ben Baker, managing director for Vistar Media APAC, explained, “The advertising market in Southeast Asia is booming, and with a greater understanding of OOH as a channel, regional and global advertisers can seamlessly tap into a new, fresh way to reach their target audiences. DOOH specifically enables brands to take a data-driven, personalised approach with campaigns, ensuring they’re delivering relevant messaging to the people that matter most to them, at the exact right moment.

Meanwhile, Franck Vidal, director of Southeast Asia sales & partnerships at Vistar Media, highlighted, “We have been fortunate to strengthen partnerships with new leading and innovative media owners in the region including Mediacorp in Singapore, Big Tree and Brandavision in Malaysia, UpMedia and Plan B Media in Thailand, Pitchworks and ONGO SMART ADVERTISING in the Philippines, and Interads and Stickearn in Indonesia, among others.”

“These partnerships have been vital to ensuring that advertisers activating campaigns on Vistar’s DSP and DSP Partners are able to reach critical audiences across premium digital inventory around the world,” he added.

Singapore – Plan B Media, an out-of-home (OOH) media service provider, has partnered with Vistar Media, a global provider of OOH media technology solutions, to bring programmatic solutions to the digital out-of-home (DOOH) advertising landscape in Thailand and Singapore.

Plan B Media’s premium DOOH inventory will be instantly accessible to Vistar Media users through this relationship, which the companies hope will open up new prospects. Global advertisers will be able to interact with their target audiences more than ever before and achieve quantifiable outcomes because of Vistar’s data, knowledge, and toolkit.

By using technology to automate the buying and selling of ad space in real-time, programmatic DOOH allows advertisers to reach consumers with messages that are both relevant and tailored to their needs. 

Through the synchronisation of digital out-of-home advertising with other digital platforms like online display, social media, mobile, and linked TV, businesses can create a unified experience that appeals to customers at every point of their trip.

More than 500 premium screens in 7-Eleven convenience stores throughout Bangkok, as well as multiple DOOH billboards, will be available to Vistar’s network of agency and demand-side platform (DSP) partners from around the world. This cooperation seeks to expand into various types of locations, starting with billboards and convenience stores.

Franck Vidal, Vistar Media’s director of Southeast Asia sales and partnerships, said, “We are very excited to be working with Plan B Media in Thailand and Singapore. This partnership signifies an important milestone in Vistar’s development in both markets and for the pDOOH industry. As Vistar continues to grow across Southeast Asia, we are looking forward to seeing the impact of this partnership on delivering exceptional DOOH campaigns for advertisers.”

Meanwhile, Palin Lojanagosin, CEO of Plan B Media PCL, said, “By integrating Vistar Media into our extensive large format and retail digital screen networks, we’re empowering brands with unparalleled flexibility and the ability to enhance the effectiveness of omnichannel marketing strategies. This innovative approach is transforming the way brands engage with their audiences across multiple touchpoints, both online and offline.” 

Australia – Eyeota, a Dun & Bradstreet company and a global data source for digital marketing, has announced a partnership with Vistar Media, a global provider of programmatic technology for digital out-of-home (DOOH). Buyers using the Vistar DSP will be able to use Eyeota audience data to create and target DOOH campaigns, increasing outreach and maximising media investments.

Advertisers may now improve campaign targeting across Vistar’s extensive network of outdoor digital inventory by integrating Eyeota audience segmentation into the Vistar DSP. This includes bus stops, airports, street furniture, billboards, and a host of other venues that allow advertisers to connect with consumers several times during their everyday lives.

Marketers working with Vistar Media and Eyeota audiences now have the opportunity to expand their audience-targeting efforts into a broader programmatic environment. Through this agreement, advertisers can effectively reach their target audience and maximise their DOOH investment through a holistic omnichannel digital marketing experience.

With the Vistar DSP, advertisers may leverage Eyeota’s vast audience data, which covers more than 30 verticals and seasonal events, to obtain insightful and practical targeting choices. By doing this, advertisers may align their DOOH campaigns with specific ownership, interest-based, behavioural, demographic, or employment sectors. This allows them to target the right audience with relevant messages at the right time.

As the industry increasingly adopts audience targeting strategies, Eyeota and Vistar Media lead the way, enabling advertisers to capitalise on the potency of data-driven insights and execute more effective and impactful DOOH campaigns. This partnership represents a significant milestone in the evolution of programmatic DOOH advertising, allowing advertisers to seamlessly activate Eyeota audience segments within the Vistar DSP.

Speaking about the partnership, Trent Lloyd, head of APAC at Eyeota, said, “Brands can now easily streamline audience targeting efforts, delivering personalised messages aligned with specific demographics and behaviours. It’s truly a game changer for advertisers to make the most out of their DOOH ads and drive engagement with the right customers in today’s fast-changing world of outdoor digital advertising.” 

Meanwhile, Ben Baker, Vistar’s APAC managing director, expressed, “We are thrilled to partner with Eyeota to provide our clients with best-in-class audience data for their DOOH campaigns. With Eyeota’s comprehensive audience targeting capabilities, advertisers can now optimise their programmatic DOOH campaigns, driving greater engagement and ensuring their messages resonate with their intended audiences.” 

Singapore – Vistar Media, the global provider of programmatic software and digital signage solutions for out-of-home (OOH), announces a partnership with Ten Square, the largest outdoor LED display in Singapore. 

Vistar Media will serve as Ten Square’s supply-side platform (SSP) partner for programmatic DOOH transactions. And with this partnership, advertisers across Southeast Asia and around the world can now access Ten Square’s groundbreaking 3D anamorphic screen via Vistar’s SSP. 

“As we double down on our investment in programmatic DOOH across Southeast Asia, I’m excited to forge such a strong partnership with Ten Square, bringing advertisers one of the most unique out-of-home formats in Singapore for their advertising efforts,” said Ben Baker, managing director, APAC, at Vistar Media.

He further shared that “Partnerships like these are crucial to our efforts at Vistar to accelerate the overall adoption of pDOOH, and I’m confident this will help advertisers continue to recognise the unique value the channel can bring to an omnichannel media mix.”

The iconic Singapore Ten Square is an eye-catching digital billboard that stands at 305 sq m.tall and boasts high-resolution images with a 10mm pixel pitch and more than 3 million pixels, including anamorphic content on three sides.

Being the first of its kind in Singapore, it offers an immersive experience for onlookers passing by a high-traffic shopping hub in the city. It is situated on the facade of the iconic one-stop car vending machine in Singapore’s bustling CBD.

Ten Square also includes an event space that can be utilized for brand activations, launches, and promotions.

Franck Vidal, director for Southeast Asia sales and partnerships at Vistar Media, shared that they are thrilled to welcome an innovative partner like Ten Square to join their robust network of digital inventory in Southeast Asia. 

“Ten Square’s unique screen truly leans into the future of programmatic out-of-home, and the immense creative potential that comes with the channel. I’m excited to witness firsthand how advertisers tap into this unique canvas for their advertising campaigns,” he continued. 

Meanwhile, Gary Hong, founder of Ten Square, comments on the partnership, saying that, “We are thrilled to partner with Vistar Media to help brands execute iconic pDOOH campaigns across our standout, “state of the art” screen that sits on the façade of the eye-catching car vending machine.” 

“With these innovations, we hope to elevate creatives and branding to new heights, captivating audiences even in the darkest of nights through our mesmerizing 3D anamorphic “ready” billboard. The seamless fusion of technology and artistry empowers brands to make a deep and lasting impression on passersby,” he added. 

Australia – Out-of-home (OOH) advertising technology developers Vistar Media and Broadsign has announced a mutual integration of its mediations layers, which allows simplification of OOH media buys across both supply-side-platforms (SSPs), as well as unlocking access to additional demand.

Through the partnership, it allows both companies to have an open and fair play auction regardless of which firm’s mediation layer is used, and lowers the operational burden for media owners while facilitating advertiser access to OOH inventory.

For media owners using or planning to use both companies’ SSPs, the mediation layer integration enables them to streamline their programmatic inventory allocation. They can access media buyer demand from both platforms, without having to manage each one separately. 

Moreover, mediation will allow media owners to have both SSPs compete in a fair auction based on price, creating a level playing field and ensuring that media owners can maximise yield on any programmatically-sold inventory.

For Eric Lamb, SVP for supply at Vistar Media, unified auctions unlock the true value of programmatic for media owners, allowing them to benefit from centralised demand and increased competition.

“We’ve already seen significant value delivered to media owners activating mediation, and are confident that this partnership and broader adoption of mediation will drive further growth for the DOOH industry,” Lamb said.

Meanwhile, Frank Vallenga, vice president of SaaS sales at Broadsign, commented that as demand for programmatic DOOH continues to grow, this type of collaboration represents a huge leap forward for the industry, making OOH transactions much simpler, while also giving media owners more flexibility with their programmatic strategies and solving for operational headaches.

“Our work with Vistar on this integration closely aligns with our broader vision to make digital-out-of-home more accessible to modern media buyers, so that OOH can ultimately represent a larger portion of omnichannel media buys,” Vallenga said.

Australia – Third-party verification platform OIS has partnered with demand-side platform (DSP) Vistar Media to launch its new programmatic DOOH solution.

The new pixel-based solution allows advertisers to centralise programmatic DOOH alongside directly traded classic and digital OOH campaign delivery data, a key step forward in third-party measurement and verification. Moreover, it allows advertisers to measure every single impression delivered on every screen for their programmatic DOOH campaigns in real-time, with trusted data that’s purpose-built for the OOH industry, driving better analytics and campaign optimisation.

OIS said that it exclusively overlays proprietary contextual display tracking, including pre-verified display location and screen quality data, helping ensure ads are consumed by audiences as they should be in the real world.

Justin Singh, the CEO of OIS, shared that the investment in programmatic DOOH across APAC is growing at a pace and is set to experience significant growth over the coming years. 

He further shared that third-party measurement is integral to building a trusted marketplace and providing parity against other digital media.

“A first step in the programmatic DOOH verification journey, we’ll see more announcements this year, with a movement to other ‘on device’ verification solutions further aligning to the broader digital industry,” said Singh.