Manila, Philippines – Advertising, marketing, and public relations agency Ogilvy in the Philippines has appointed Chino Jayme as its new executive creative director and Eileen Borromeo as its strategy director.
In his new role, Jayme will push the creative agenda for all of Ogilvy’s disciplines and will look after the creative output of the agency’s largest client businesses.
Prior to joining Ogilvy, Jayme was TBWA\Santiago Mangada Puno’s creative director and cluster head. His campaigns also gained recognition from Cannes Lions, D&AD, The One Show, New York Festivals, CLIO Awards, Webbys, Spikes, Adfest, Ad Stars, Kidlat, Adobo Design Awards, and Tambuli.
Meanwhile, Borromeo rejoins Ogilvy to help lead the Ogilvy Strategy team in pushing modern non-linear strategic solutions anchored on business, brand, and culture for creative and effective campaigns.
Before her new appointment, Borromeo held the head of strategy and governance role at Kroma Entertainment. She is also co-founder and CMO of app-based pet health and wellness service Life by Petto and had a two-year run as head of marketing for South East Asia and Pakistan for Payoneer.
Ogilvy PH’s CEO Elly Puyat shared her excitement over the new appointments, stating, “We are excited to welcome Chino, a well-respected and multi-awarded creative leader, and to welcome Eileen who we have always admired for her experience and capability back to Ogilvy.”
She also added, “The most successful campaigns that were both creative and effective in achieving clients’ business objectives are always founded on sound thinking that can result in game-changing creative executions.”
Recently, Ogilvy has also named former chief client officer for Merkle and dentsu CXM APAC Krishnan Menon as its president of experience for Ogilvy Asia.
