Singapore – Creative agency Ogilvy Asia has announced a new slew of hires to bolster its creative team in Singapore and Hong Kong, namely Nikhil Panjwani as regional executive director; Dan Parmenter as creative director; Hugo Suíssas as senior art director; and Tiago Silva as senior copywriter.
The new recruits will primarily work within OpenX – WPP’s bespoke team dedicated to The Coca-Cola Company and its portfolio of brands across Asia Pacific – whilst also supporting Ogilvy’s growing client demand in Asia for cross-capability ideas that generate impact across geographies and cultures.
They join an existing team of other hires including Regional Executive Creative Director for Ogilvy Asia Sarah-Leith Izzard and Associate Creative Directors at Ogilvy Hong Kong Stratos Efstathiou and Soenar.
Panjwani joins Ogilvy Asia as regional executive director, based in Singapore. He brings close to 20 years of creative experience, the last seven as creative director for BBH Singapore. Born and bred in Bombay, Nikhil has led teams across India and Southeast Asia to produce award-winning work for leading global brands.
Meanwhile, Parmenter most recently served as creative director for M&C Saatchi Abel in South Africa, steering the creative output of key accounts including Nando’s, Standard Bank and Lexus. A copywriter by trade, he brings strong strategic expertise in ideating and bringing big creative ideas to life, having previously worked as copywriter and creative group head at Ogilvy Johannesburg between 2008 and 2015.
Based in Singapore, Suíssas and Silva have met at Lisbon-based agency Brandia Central in 2013, and have worked together at agencies across Portugal, including excentricGrey, Young & Rubicam Group and O Escritório, serving clients in the auto, retail and banking sectors.
Reed Collins, chief creative officer for Ogilvy in APAC, commented, “We are blessed with such extraordinary creative talent across the region, with this team being specifically built as a microcosm of that around being the best creative partner for our clients’ growth ambitions globally. Our creative bench has never been stronger and ambition greater.”
