Singapore – With more consumers in Asia seeking to make a positive impact through their consumption, Ogilvy Consulting, the global growth and innovation arm of advertising agency Ogilvy, has launched its sustainability practice in Asia to help brands shape sustainability priorities and solutions in the region.
Ogilvy’s new practice will focus on Asia’s myriad pressing environmental, social, and inclusion issues. This includes the continued fight against poverty, the balancing of a growing middle-class and urbanization with the environmental impact, the stress for companies to move faster to net-zero emissions, as well as the desire to transform to alternative energy, and the complex and diverse cultural context for equity and inclusion improvements. The agency said that while many of the topics are global in nature, clients will be seeking solutions tailored to Asia’s unique market situations and social issues.
Jerry Smith, Ogilvy Consulting’s CEO for Asia, said that sustainability has become a greater priority for businesses, brands, and people, and the urgency and importance of this topic mean they need to build a more structured solution for their clients.
“Our work now needs to take the corporate strategy and mandate and create practical ways to activate that at a regional and local level,” said Smith.
The new practice will be headed by Andy Wilson, former head of strategy at advertising firm BBDO Singapore. He brings with him over 25 years of experience in innovation, brand building, and strategic communications planning.
Commenting on his new role as Ogilvy Consulting’s senior partner of sustainability for Asia, Wilson said that he is thrilled to be able to accelerate this positive transition and help the clients across the region grow profitably while solving sustainability issues.
“We are on the brink of a radical paradigm shift in how we manufacture, market, and consume products and services. We have a critical role to play in helping organizations and brands develop environmentally and socially sustainable solutions and practices,” noted Wilson.