Singapore – Ogilvy Asia has announced the regional hub launch for TK.Lab in Singapore during the recently-concluded ‘What The Tok!’ Conference held on August 24. The event was attended by industry leaders and innovators to explore the boundless potential of TikTok.
TK.Lab is Ogilvy’s market-first initiative that aims to revolutionise creative development, influencer marketing, commerce, and media execution in the dynamic realm of TikTok.
Anchored by a profound understanding of relevance as the new cultural currency, TK Lab is the driving force behind Ogilvy Singapore’s weekly engagement with TikTok, an exclusive distinction that solidifies the agency’s position as a torchbearer of innovative engagement strategies.
Following the launch of TK Lab in Singapore, this marks the seventh time a regional hub for this initiative has been launched across Ogilvy’s global network.
Anggie Aprillia, director of content at Ogilvy Singapore, said, “TK Lab by Ogilvy represents our dedication to innovation and our commitment to redefining the creative landscape in SEA/Asia through the TikTok platform.The ‘What The Tok! Conference’ showcased our unique relationship with TikTok, underlining our agency’s vision of pushing boundaries and setting new industry benchmarks as we affirm our position as leaders in shaping the future of creative engagement in the digital age.”
Meanwhile, Emily Poon, president of Ogilvy Public Relations Asia, commented, “Our partnership with TikTok enables us to create content that seamlessly integrates into people’s lives, adding value and resonance. This collaboration reinforces our commitment to crafting compelling culture-first, social-by-design campaigns that resonate deeply with audiences, building on our strength as the leading creative communications, social and influencer agency in the region.”
