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Oat-based milk brand Oatbedient sees mascot ‘Oatdit’ reminding benefits of plant-based products

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Singapore – With its vision to provide oat-based products that are good for its consumers and environment, Oat-based milk brand Oatbedient, in collaboration with independent creative agency GOVT Singapore, has launched a new brand film that sees its mascot – the bubbly little oat ‘Oatdit’ – reminding consumers of the health benefits they’ll gain from choosing plant-based products. 

Titled ‘Oat My Goodness’, the 30-second clip is associated with uplifting music and colorful illustrations to present the series of plant-based Oatbedient products that are authentically healthy with no nasty ingredients, junk, or fillers.

The campaign also aims to show that Oatbedient brings ‘goodness’ to life whilst reminding that being healthy can also be delightful.

Elaine Teo, Co-founder of Oatbedient said that consumers are often exposed to a variety of products that have low or no nutritional value. Therefore, their vision for Oatbedient is to create delicious clean labelled products that can feed families.

Meanwhile, Jimmy Neo, group creative director of agency GOVT Singapore, added, “Oatbedient is a fun and quirky brand that is already likable. So our job was to make sure we help paint the journey of Oatdit introducing the products in an entertaining way.”

All works from the campaign will run across multiple channels including social media and digital.

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