Singapore – With its vision to provide oat-based products that are good for its consumers and environment, Oat-based milk brand Oatbedient, in collaboration with independent creative agency GOVT Singapore, has launched a new brand film that sees its mascot – the bubbly little oat ‘Oatdit’ – reminding consumers of the health benefits they’ll gain from choosing plant-based products.
Titled ‘Oat My Goodness’, the 30-second clip is associated with uplifting music and colorful illustrations to present the series of plant-based Oatbedient products that are authentically healthy with no nasty ingredients, junk, or fillers.
The campaign also aims to show that Oatbedient brings ‘goodness’ to life whilst reminding that being healthy can also be delightful.
Elaine Teo, Co-founder of Oatbedient said that consumers are often exposed to a variety of products that have low or no nutritional value. Therefore, their vision for Oatbedient is to create delicious clean labelled products that can feed families.
Meanwhile, Jimmy Neo, group creative director of agency GOVT Singapore, added, “Oatbedient is a fun and quirky brand that is already likable. So our job was to make sure we help paint the journey of Oatdit introducing the products in an entertaining way.”
All works from the campaign will run across multiple channels including social media and digital.
Gain valuable insights about the future of CX innovation through the ‘Revolutionizing Customer Experience through the Power of Conversational Commerce’ report by Infobip. Explore the strategic implementation of conversational commerce! To download the research for FREE, click here.
Access exclusive insights about authentication, personalisation & engagement, the Tools You Need to Succeed, and more! In the 'What Customers Want: A Retailer’s Guide to Digital Customer Experience’ industry report by Infobip, retailers will be empowered with insights to stay ahead in the dynamic retail landscape. Click here to download the research for FREE!