Singapore – Fast casual chain Nando’s has appointed The Chariot Agency as its creative partner for Singapore and Malaysia. This follows a call to pitch from Nando’s Malaysia & Singapore at the end of July for the business that includes creative and social retainer.
Through the mandate, Nando’s plans to drive a new wave of communications aimed at making the Nando’s experience one that the young and young at heart keep coming back for. This takes effect on November this year.
Adrian Cheah, managing director at The Chariot Agency, expressed excitement for the agency’s latest win, saying, “We could not be more thrilled to be embarking on this new partnership with one of the world’s most iconic brands. Our shared belief in the power of creativity will help build Nando’s brand and business.”
Meanwhile, Elaine Chiew, head of marketing at Nando’s, commented, “Chariot stood out in their ability to capture and understand strong consumer insights while successfully incorporating Nando’s unique tone of voice with solid copywriting and creative expression in their ideas.”
She added, “We look forward to working with their diverse talent to once again capture the hearts of young and young at heart Malaysians and Singaporeans. We hope to continue being relevant to young audiences and deepening brand love in our markets.”
