Manila, Philippines – Initiative, a media agency within IPG Mediabrands, has announced their appointment as the media agency of record for Philippine food and beverages company Monde Nissin through the launch of ‘Crave’, their dedicated team assigned exclusively to the company.
Initiative’s appointment encompasses all media and buying duties for all brands across Monde Nissin and Monde M.Y. San. With resources and expertise from the IPG Mediabrands network, Crave is well-positioned to elevate the partnership.
Gen dela Peña, media communications head of Monde Nissin, said, “Initiative’s focus on business KPIs as the starting point for media decisions is exactly what we are looking for today. Given today’s complex media landscape, we are looking forward to how Initiative and Team Crave will guide us on how to plan media more efficiently and effectively, with a clear focus on achieving the right metric for success.”
Melody Laogan, managing partner, Initiative Philippines, added, “We are absolutely thrilled to partner with Monde Nissin and launch Team Crave. This marks the beginning of an exciting journey of pushing boundaries and changing the game together.”
Meanwhile, Paul Atienza, managing partner, Initiative Philippines, also commented, “This epic win is testament to Initiative’s modern and outcome-driven approach to integrated strategic planning. We cannot wait to join forces and craft unparalleled consumer experiences to grow Monde Nissin brands through our Fame and FlowTM model.”
