Singapore – Maybank Singapore has announced its appointment of advertising agency Arena Media Singapore as its media agency of record. The appointment takes effect immediately.
Following the appointment, Arena Media Singapore will be spearheading Maybank Singapore’s integrated and digital media planning and buying strategies, aiming to enhance brand presence and facilitate meaningful consumer engagement.
Leroy Lim, general manager of Arena Media Singapore, expressed his team’s excitement on the collaboration with Maybank Singapore.
“Our team is eager to leverage our digital expertise to support Maybank’s efforts in forging greater consumer connections, and broadening their reach in the local market,” he added.
Maybank Singapore’s appointment serves as another addition to Arena Media’s list of clients, as the agency also currently serves as the media agency of record in Singapore for AIA, Dolce and Gabbana, Inchcape, Kaplan, Moomoo, and Far East Organization.
