Jakarta, Indonesia – S4 Capital’s operating brand Media.Monks has opened an office in Indonesia, adding a strategic location and local talent to its Asia Pacific business. The Indonesian office will service both local and regional client business, as Indonesia continues to be a growth market for brands.
As part of the office opening, Media.Monks has appointed Masayu Difa as its business director, who brings over 15 years of client leadership in Indonesia and experience across both local and international brands. She previously held senior client roles at Lion & Lion, Grey, McCann and Geometry.
In addition, Media.Monks has also formed a partnership with a new client, one of the largest Indonesian food brand leaders, ABC which named Media.Monks as its creative agency of record for ABC Soy and Chilli, becoming the founding client for the new office.
“I am thrilled to join Media.Monks, a forward-thinking agency that is setting the tone for how to deliver digital solutions through innovation and lead our efforts in Indonesia. Our new office will leverage local insights combined with global expertise that resonate with Indonesian consumers and drive business growth for our clients. I am excited to work with our talented team and esteemed clients like Kraft Heinz ABC to make a significant impact in this dynamic market,” Difa said.
The Indonesia office is the ninth local office in the APAC region, enlarging its footprint to Southeast Asia offices in Singapore and Malaysia.
Speaking about the office opening, Sir Martin Sorrell, Chairman of S4 Capital, said, “I am excited to add the 34th country to the uni-branded Media.Monks network, especially a market so significant, with 300 million consumers and over 167 million active on social media, the third largest in Asia. Indonesia’s GDP is forecast to be in the top five countries worldwide by 2050. Brands across the Country are looking for partners to help build progressive digital consumer connections to drive their business and we are excited to be part of that.”
Meanwhile, Munas Van Boonstra, managing director for Southeast Asia at Media.Monks, commented, “I believe the integrated brand, digital, data and social capabilities that Media.Monks can bring can make an impact in the market and I am proud to launch the newest part of the global monk family to help brands succeed in Indonesia and help Indonesian brands scale around Asia and the world.”
