Kuala Lumpur, Malaysia – Nisha Devina Roy, formerly the regional head of integrated strategy and content at GrowthOps, has been appointed as the new managing director of M&C Saatchi Kuala Lumpur. As MD, Nisha will be overseeing M&C Saatchi’s portfolio of clients ranging from Celcom, BOH Tea, Ford, Hong Leong Bank, MBSB, MDEC and Etika.
She brings into the agency 14 years of extensive experience ranging across a variety of industries from telco, banking, FMCG, and automotive.
Speaking on her new role, she said, “It’s a privilege to be given this opportunity to apply my experiences in creative marketing and technology. Armed with my toolkit – I’m confident we’ll power innovation through creativity – but more importantly, to evolve and position M&C Saatchi as a place that creates meaningful change for our clients.”
Meanwhile, Lara Hussein, CEO of M&C Saatchi, commented, “I’m really excited to welcome Nisha to join our management team. She possesses a solid holistic skillset ranging from strategy, digital marketing, account management, and together with her business acumen, she will complement and strengthen our current team even more. Not to mention her infectious energy and passion will be welcomed by everyone here.”
The new appointment follows the recent appointment of Yew Pong Hor as executive creative director. The addition of these senior leaders continues M&C Saatchi’s momentum.