Match & Wood named as media partner of AU-based bedding brand Snooze

Melbourne, Australia – Independent media agency Match & Wood has been appointed as a media partner by Australian bedding brand Snooze. The move will see the agency taking over the account from incumbent Starcom which held the business for a number of years.

The mandate includes media strategy, planning, and buying. Through this, Match & Wood will be managing Snooze’s paid media (excluding search).

Doni Davies, general manager of marketing at Snooze, shared that they were looking for an agency that would work as an extension of their dedicated team, and the more time they spent together it was clear that Match & Wood believed in the same things as they did, which they feel sets a solid foundation for the future. 

“There is a strong cultural fit and we look forward to partnering with them to achieve our ambitious growth plans for the business,” said Davies.

Meanwhile, Chris O’Keefe, chief operating officer at Match & Wood, commented, “We are delighted to have been appointed after a competitive pitch, which recognises the expertise we have across media strategy, planning and buying. This is a significant milestone in Match & Wood’s history and [a] testament to the depth of specialist talent we have in the agency.”

In February 2022, Match & Wood has also been appointed by food company Chobani to handle the media duties of the Chobani and Gippsland Dairy brands in the Australian market.