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Match & Wood welcomes Daniel Bradley as new GM in Melbourne

Melbourne, Australia – Independent media agency Match & Wood has appointed Daniel Bradley, former national head of investment at advertising agency CHEP Network, to step into the newly created role of general manager for its Melbourne office.

In the newly created role, Bradley will be responsible for client management, commercial, and operational leadership of the agency’s Melbourne team.

Bradley has 15 years of experience, working across media agencies in New Zealand, Germany, and Australia, including PHD, UM, and Carat. During his previous stint at CHEP, he has worked with clients including Coles, Target, Samsung, Australia Post, and Unilever as well as Virgin Airlines.

Bradley shared that in a crowded market of independent media agencies, Match & Wood has carved out a reputation for being smart, and agile, with a deep understanding of human behaviours, customer journeys, and access to market-leading technologies. 

“They have built an incredible team and I’m looking forward to working with them all to continue their upward trajectory,” he said.

Meanwhile, Lyndelle O’Keefe, Match & Wood’s CEO, commented that Bradley joins Match & Wood at a time when they continue to attract leading brands wanting to tap into the expertise and insights that their team offers. 

“We know what a great operator he is and to have someone of his calibre and experience join the agency at this time will only help drive our success,” said O’Keefe.

In February 2022, Match & Wood has also announced its appointment by food company Chobani to handle the media duties of the Chobani and Gippsland Dairy brands in the Australian market.

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Marketing Featured ANZ

Match & Wood appointed to handle media for Chobani, Gippsland Dairy brands in AU

Melbourne, Australia – Independent media agency Match & Wood has been appointed by food company Chobani to handle the media duties of the Chobani and Gippsland Dairy brands in the Australian market.

Through the mandate, Match & Wood will manage media strategy, planning and buying across all channels for Chobani’s yoghurt and oat milk as well as its Gippsland Dairy yoghurt range.

Steven Blakers, head of marketing at Chobani, noted that the agency impressed them with their strategic and data capabilities, integrated planning, and a thorough understanding of the grocery and trade landscape. Blakers also noted that there is a clear synergy in their brand values and a strong cultural fit, and that they look forward to working with the team to realise their strategic objectives

“We have ambitious plans for Chobani and Gippsland Dairy, focussing on the continued growth of the yoghurt portfolio and establishing Chobani in the non-dairy milk segment which is experiencing a significant uplift with Australians who are choosing to incorporate plant-based products into their diet,” he stated.

Meanwhile, Lyndelle O’Keefe, CEO at Match & Wood, commented, “Chobani has an origin story and mission that truly resonates with us, and it’s been wonderful to see it become a loved and powerhouse brand in Australia over a relatively short time. We’re delighted to have been appointed, against competition from global network agencies, to continue the impressive success they have enjoyed over the past decade.”

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Marketing Featured ANZ

Match & Wood names inaugural national strategy director

Melbourne, Australia – Independent media agency Match & Wood has appointed former strategy director at media company Initiative, Sam Enshaw, to be its first-ever national strategy director.

The appointment will see Enshaw, who will be based in Melbourne, leading the strategy offering across Melbourne and Perth offices, working on key clients in the education, energy, and health and insurance, as well as finance and technology sectors.

Besides previously working at Initiative, Enshaw was the former regional implementation director at IPG Mediabrands in Singapore, assisting clients including Johnson & Johnson, Netflix, and Spotify. He has also worked at media and advertising agencies Carat, McCann, and UM.

“They have developed strong teams across both Melbourne and Perth and continue to secure work with leading organizations across the country. I’m looking forward to contributing to the agency’s continued success,” said Enshaw.

Meanwhile, Match & Wood’s Managing Director Lyndelle O’Keefe commented that Enshaw is an award-winning strategist who has worked with major brands both in Australia and across the region. 

“He’s a great talent who will further enhance our core strategic capabilities, at a time when we are experiencing new and organic business growth. I’m delighted to welcome him to the team,” said O’Keefe.

Match & Wood said that Enshaw’s appointment comes after a significant period of growth for the agency, which has seen 13 new hires this year, including Stuart MacDougall, the new national performance director, and Jodie Allen, the new communications advisor, as well as Keleigh Moore and Tiffany Doan, the new communications managers.

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Marketing Featured ANZ

Former IPG exec appointed by Match & Wood as first-ever nat’l performance director

Sydney, Australia – Independent media agency Match & Wood has announced the appointment of former IPG executive Stuart MacDougall, to the newly created role of national performance director.

Through his new role, he will be leading the paid search and social performance for Match & Wood’s clients across Australia, with offices in Melbourne and Perth.

Prior to his new role, he worked as paid media director at IPG Mediabrands, handling across key accounts such as Officeworks, Kmart and RAC. Prior to this, he led paid search for Reprise Perth, and also worked as a search specialist at Mediacom in Sydney.

“I’ve watched them grow into one of the best and most successful independent media agencies in Australia. The thing that excites me the most are the fresh ideas and great culture that is immediately present all the way through the business. I can’t wait to work across the diverse client base and further develop their performance product,” he stated, regarding his appointment.

MacDougall is the latest hire for Match & Wood which have been steadily adding to their ranks across both Perth and Melbourne in recent months. Former The Brand Agency media planner/buyer Jodie Allen has joined as communications advisor, Keleigh Moore has been appointed as communications manager from OMD and Tiffany Doan joins from Nunn Media as digital communications manager.

Match & Wood chief operating officer, Chris O’Keefe, said: “We’re so excited to have such an accomplished digital specialist join our national team. Having worked with Stuart in the past I know that he will bring a unique perspective and strategic, data-fuelled decision making to our clients’ businesses.”

The new additions come as Match & Wood wins a number of clients including Curtin University, Pentanet and Intelicare.