Tag: Generative AI
![[Launch] Google Virtual Shopping Room](https://marketech-apac.com/wp-content/uploads/2026/06/Launch-Google-Virtual-Shopping-Room.png)
Singapore – Google is expanding its generative AI shopping push in Southeast Asia with the launch of its virtual try-on feature in Singapore, as online platforms race to make digital retail more immersive and conversion-driven. Rolling out over the coming weeks, the AI-powered Try On tool allows users...
Singapore – ShengShu Technology, a Singapore-based artificial intelligence company specialising in multimodal large language models, has launched “Vidu Claw”, an autonomous ‘AI CMO’ designed to turn a single marketing brief into a polished, platform-ready advertisement. As marketing teams...
Manila, Philippines – Creative agency TBWA\SMP has partnered with Planet Water Foundation to launch “Bottle It Back”, a Chrome extension designed to help users offset the water footprint associated with generative AI use. The launch comes amid growing attention on the environmental impact of AI technologies,...
The system reflects what the agency describes as a shift away from treating search as a standalone channel toward a broader ecosystem spanning paid, owned, earned and shared media.
![[Campaign] StarHub MumGPT](https://marketech-apac.com/wp-content/uploads/2026/05/Campaign-StarHub-MumGPT.jpg)
Singapore – StarHub has launched “MumGPT”, a Mother’s Day social campaign that playfully reframes mothers as the original answer engines. The campaign arrives as brands across the region race to attach themselves to the AI boom, often with varying degrees of subtlety. . At the centre of the campaign...
EchoWeave focuses on generative engine optimisation (GEO), a strategy aimed at improving how brands appear and are interpreted by AI systems.
Seoul, South Korea – Fan-driven content is taking centre stage in South Korea’s digital entertainment scene. The Pinkfong Company, the studio behind global hit “Baby Shark,” has partnered with Supertone to expand its latest IP, REDREX, into AI-powered, fan-generated content. The collaboration integrates...
Singapore – Fabulate has been selected as a launch partner for the new Creator Partnerships API from YouTube, as the platform expands tools for managing brand collaborations. The API was introduced at YouTube’s 2026 NewFront event in New York and is designed to help commercial partners facilitate, manage,...
Singapore – McCann Singapore has entered a new collaboration with Adobe to test and deploy generative artificial intelligence tools in live marketing campaigns, as agencies across Asia push to industrialise AI-driven content production. The partnership will see McCann integrate Adobe’s creative AI suite—including...
Drawing the line: Major Hollywood studios threaten legal action against ByteDance over viral AI tool
U.S.A. – Hollywood studios including Warner Bros. Discovery, Paramount, Disney, and most recently Netflix are threatening legal action against ByteDance over its newly released AI video generator, Seedance 2.0, citing concerns over copyright infringement. According to the Los Angeles Times, concerns...
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