Tag: Braze
The Philippines is one of the more demanding consumer markets in Southeast Asia for brands trying to compete on customer experience. Smartphone penetration is high, mobile commerce is mature, and shoppers are accustomed to global standards of digital convenience through the platforms and apps they...
The future of personalisation is exciting in the age of AI, but understanding customers at a 1-to-1 level is no small feat. However, experts are confident that this space will only get better as technology advances.
The program will feature thought-provoking discussions on proven practices to maximise customer relationships, as well as opportunities to connect with like-minded professionals passionate about creating meaningful experiences.
In partnership with Braze, to discuss innovative strategies in customer engagement, MARKETECH APAC invited marketing leaders in the Philippines for a roundtable event titled ‘The Future of Customer Engagement: Trends and Strategies to Stay Ahead of the Game.’
By understanding these complexities and implementing tailored engagement strategies, organisations can position themselves as market leaders in the era of digital personalisation.
ANZ has become a priority market for Braze—its fastest-growing region in APAC—thanks to successful partnerships with brands including Wesfarmers, Canva, REA Group, David Jones, and Cashrewards.
MARKETECH APAC is hosting an exclusive webinar on 13 February 2025. Titled “What’s Next in Marketing: Customer Engagement in 2025,” the event aims to equip marketers with transformative insights and strategies to meet evolving customer expectations, craft personalised campaigns that resonate, and master...
As customer expectations continue to evolve, adopting these strategies is imperative for businesses aiming to stay ahead and create lasting, meaningful relationships with their clientele.
As consumer expectations continue to evolve in an ever-evolving consumer landscape, simply offering a product or service is no longer sufficient to capture and retain attention. Instead, brands must actively cultivate meaningful interactions with their audience to foster loyalty, drive sales, and build...
Alex Crouch, Strategic Enterprise Lead, Hong Kong & The Philippines at Braze, will deliver a keynote presentation on the potential and significance of artificial intelligence in providing meaningful customer interactions in today’s dynamic era of engagement.
![[Collaboration] SHOWBOX x ReelShort](https://marketech-apac.com/wp-content/uploads/2026/06/Collaboration-SHOWBOX-x-ReelShort.jpg)