Many recent technology developments such as generative AI and enhanced customer engagement strategies. are greatly improving the marketing and advertising environment and providing several advantages in a variety of fields. For instance, businesses are analysing customer data in a new way thanks to artificial intelligence (AI) and machine learning, which allows for accurate targeting and personalised content distribution.
With the use of these technologies, marketers can better target their ads to specific audiences, anticipate their behaviour, and increase engagement and conversion rates. Large data sets must be swiftly processed and interpreted in order for marketing tactics to be both more successful and flexible enough to respond to shifting consumer patterns.
Moreover, as these technologies develop further, they give marketers strong tools to design dynamic, captivating, and tailored campaigns that increase consumer loyalty to brands and broaden their consumer base. In the future, incorporating these state-of-the-art technologies is expected to further enhance the efficacy and originality of marketing campaigns, establishing new benchmarks for success in the sector.
To further explore more industry insights on the future of marketing and advertising this 2024 and beyond, MARKETECH APAC has announced new updates to its industry-leading What’s NEXT series, with more expanded plans targeted to reach more marketers in the Asia-Pacific region, giving industry leaders a platform to highlight their insights and advice on the latest trends in marketing and advertising.
What’s NEXT in Marketing: Indonesia 2024
Kicking off this year’s instalment is MARKETECH APAC’s debut conference in Indonesia with its What’s NEXT in Marketing: Indonesia 2024 which will be held on November 7 at Pullman Jakarta Indonesia. This inaugural flagship event will offer industry leaders with a platform to exchange experiences, knowledge, and foresights that will shape the future of marketing in Indonesia.
Our initial roster of speakers include:
- Bharat Buxani, Senior Vice President, Marketing at 99 Group Indonesia
- Kelvin Hong, Director of Brand Marketing at A&W Restaurants Inc
- Gita Rostika, Group Head of Marketing at bank bjb
- Mediko Azwar, Chief Marketing Officer at Blue Bird Group
- Ilham Pratama, Head of Marketing at Chery Motor
- Irfansyah Kurnia Putra, Country Head of Marketing at IKEA
- Rajesh Grover, Group VP – Digital and Omnichannel at Kanmo Group
- Yosua Tanuwiria, VP of Marketing at Pluang
- Ryan Dawa, Head of Marketing at Reku
- Asnawi Jufrie, VP & GM of Southeast Asia at SleekFlow
What’s NEXT in Marketing: Malaysia 2024
Later this year, What’s NEXT in Marketing: Malaysia 2024 will also kick-off on December 3-4 at Sheraton Petaling Jaya. This conference is the second time a What’s NEXT conference has been held in Malaysia following the successful launch of the 2023 conference back in December 5, 2023.
Our initial roster of speakers for this 2024 conference includes:
- Andrea Chuang, Campaign Marketing Head at AirAsia MOVE
- Huey Ying Leong, Head of Marketing at Burger King
- Xing Jun Khoo, Head of Digital, Media & Insights at Dutch Lady Milk Industries Berhad
- Evelyn Lee, Head of Marketing at Secret Recipe Cakes & Cafe
- Asnawi Jufrie, VP and GM of Southeast Asia at SleekFlow
- Mun Yee Lau, Head of Branded Content and Social at TIME dotCom
- Jason Yong, CEO and Founder of Unicom Marketing
- Alyaa Ramlan, Head of Social at Unifi
What’s NEXT in Marketing: Singapore 2025
Kicking off in 2025 as well is our What’s NEXT in Marketing: Singapore 2025 which will be held from February 19-20. This is the second What’s NEXT conference in Singapore following the 2024 edition on March 7 and saw an attendance of 150 delegates.
What’s NEXT in Marketing: Philippines 2025
For 2025, MARKETECH APAC kicks off its first What’s NEXT conference of that year with What’s NEXT in Marketing: Philippines 2025 which will be held on March 26 to 27, 2025 at Crowne Plaza Manila Galleria. This is the third time What’s NEXT will cater to the Philippine market following huge success on its first instalment of the conference in 2023 with more than 200 in-person attendees, while the second one earlier this year had 219 in-person attendees.
What’s NEXT in Marketing: Hong Kong 2025
For the first time ever, MARKETECH APAC will also be bringing the What’s NEXT conference in Hong Kong with its What’s NEXT in Marketing: Hong Kong 2025 happening in April 24, 2025. More details will be announced.
Joven Barceñas, founder and CEO of MARKETECH APAC, said, “Since its launch, What’s NEXT has always set its vision to ignite powerful conversations that will shape the future of marketing in Asia-Pacific. From emerging technologies to shifting consumer behaviours, What’s NEXT is where industry leaders, visionaries, and trendsetters will come together to explore new frontiers, redefine strategies, and inspire groundbreaking ideas. These conferences are more than just events—they are catalysts for change, empowering us to stay ahead of the curve, anticipate trends, and lead the charge in transforming the way we connect with consumers. We are thrilled that this year’s series, we are expanding the conversations in Indonesia and Hong Kong.”
For sponsorship opportunities, please contact Joven Barceñas at [email protected].
For speaking opportunities for these conferences, contact Katherine Sy at [email protected]; and for registrations, reach out to Hans Policarpio at [email protected].
