8:00 AM
8:55 AM
REGISTRATION
8:00 AM
8:55 AM
REGISTRATION
SPEAKERS
7 November 2024
Pullman Jakarta Indonesia, Thamrin
November 7, 2024 8:00 am
100
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7 November 2024
Venue: Pullman Jakarta Indonesia, Thamrin
MARKETECH APAC’s What’s NEXT in Marketing: Indonesia 2024 is set to redefine the marketing landscape. Drawing on the notable success of its predecessors, this event is crafted to equip brands and marketers with the necessary insights, strategies, and tools to navigate the constantly evolving trends in the industry.
Mark your calendars for 7 November 2024, as we gather in Pullman Jakarta Indonesia for an exciting conference. Here, industry experts will come together, offering a platform to exchange experiences, knowledge, and foresights that will shape the future of marketing in Indonesia.
A groundbreaking content delivery experience awaits, showcasing a diverse mix of formats including keynote presentations, panel discussions, fireside chats, and networking sessions.
This conference stands as the flagship event within the What’s NEXT in Marketing Series 2024-2025 —a visionary of initiatives designed to propel you to join and lead the conversation on marketing innovation and trends, transforming your marketing campaigns, the way you engage with your audience, and drive success in the Indonesian market.
Agenda
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PERSONALISATION
9:00 AM
9:20 AM
Keynote Presentation: Mastering Future-Forward Data-Driven Personalisation Strategies
9:00 AM
9:20 AM
Keynote Presentation: Mastering Future-Forward Data-Driven Personalisation Strategies
- Reveal how data transforms marketing with personalised, customer-centric campaigns
- Discover strategies that drive deeper engagement and loyalty
- Learn to create impactful, relevant experiences across every customer touchpoint
SPEAKERS
Mediko Azwar
Chief Marketing Officer
Blue Bird Group
9:20 AM
10:20 AM
Roundtable Discussion
9:20 AM
10:20 AM
Roundtable Discussion
This roundtable session provides an interactive platform for connecting with industry peers, sharing valuable insights, and exploring key marketing topics. It’s an excellent opportunity to engage in meaningful discussions, exchange experiences, and gain new perspectives from fellow professionals.
Such topics include:
- Content Marketing
- Customer Engagement
- Customer Experience
- Customer Insights
- Data & Analytics
- Digital Advertising
- Generative AI
- Influencer Marketing
- Omnichannel Marketing
- Performance Marketing
SPEAKERS
10:20 AM
10:35 AM
MORNING TEA BREAK
10:20 AM
10:35 AM
MORNING TEA BREAK
SPEAKERS
CUSTOMER EXPERIENCE
10:35 AM
11:05 AM
Keynote Presentation: The Omnichannel Advantage: Revolutionising Customer Experience in the Age of AI
10:35 AM
11:05 AM
Keynote Presentation: The Omnichannel Advantage: Revolutionising Customer Experience in the Age of AI
- Seamless Journeys: Crafting Cohesive Experiences Across Channels
- Data-Driven Personalisation: Tailoring Interactions for Every Touchpoint
- Amplifying Engagement: Strategies for Consistent Brand Messaging Across Platforms
SPEAKERS
Asnawi Jufrie
Vice President & General Manager of Southeast Asia
SleekFlow
11:05 AM
11:45 AM
Panel Discussion: Reimagining Customer Experience: The Road Ahead for Marketing Innovation
11:05 AM
11:45 AM
Panel Discussion: Reimagining Customer Experience: The Road Ahead for Marketing Innovation
- Examine the significance of prioritising human needs, emotions, and values in crafting and delivering customer experiences
- Discussion on anticipated shifts in consumer behaviour and expectations, and strategies to adapt and stay ahead in an evolving digital landscape
SPEAKERS
Kelvin Hong
Director of Brand Marketing
A&W Restaurants Inc.
Ilham Pratama
Head of Marketing
Chery Motor
Irfansyah Kurnia Putra
Country Head of Marketing
IKEA
Hetarth Patel
Vice President – Growth Markets (MEA, Americas, APAC) (Moderator)
WebEngage
NEUROMARKETING
11:45 AM
12:05 PM
Keynote Presentation: Creatives and Banner Blindness: How to Leverage Neuromarketing in Digital Correctly
11:45 AM
12:05 PM
Keynote Presentation: Creatives and Banner Blindness: How to Leverage Neuromarketing in Digital Correctly
- 4 Types of Creatives: What Makes Audience React and How
- How to Improve Conversion from Banners: Psychological Effects
- What Banner Placements in Sources of Traffic, Structure of Banners, or Visual Technics can Mean for Your Brand
SPEAKERS
Daniil Pisarenko
Country Manager
Go Mobile
12:05 PM
1:20 PM
NETWORKING LUNCH
12:05 PM
1:20 PM
NETWORKING LUNCH
SPEAKERS
AI
1:20 PM
1:50 PM
Panel Discussion: From Concept to Implementation: Navigating Marketing Strategy Evolution with Generative AI
1:20 PM
1:50 PM
Panel Discussion: From Concept to Implementation: Navigating Marketing Strategy Evolution with Generative AI
- Successful Generative AI-driven initiatives that have transformed traditional marketing approaches, fostering new avenues for engagement and brand storytelling
- Addressing the challenges of integrating Gen AI into daily marketing operations
- Unveiling the Impact of Human Interaction on the Evolution of Gen AI in Marketing
SPEAKERS
Alexander Christian
VP of Marketing and Partnership
LinkAja
Ryan Dwana
Former Head of Marketing
Reku
Consumer Data & Insights
1:50 PM
2:10 PM
Keynote Presentation: Creating Impactful Ads : A Case Study on Advanced Ad Testing Strategies with Consumer Insights
1:50 PM
2:10 PM
Keynote Presentation: Creating Impactful Ads : A Case Study on Advanced Ad Testing Strategies with Consumer Insights
Discover consumer data & insights on advanced ad testing strategies!
SPEAKERS
Mahesh Agarwal
Managing Director and Co-Founder
Neurosensum
2:10 PM
2:55 PM
Panel Discussion: Shaping the Future: Consumer Insights’ Role in Redefining Marketing Strategies
2:10 PM
2:55 PM
Panel Discussion: Shaping the Future: Consumer Insights’ Role in Redefining Marketing Strategies
- Navigating Market Dynamism: Harnessing agility, flexibility, and consumer insights for brand resilience
- Ethical Insights: Balancing consumer understanding and privacy for trustworthy brand relationships
SPEAKERS
Bharat Buxani
Senior Vice President Marketing
Rumah123
Edo Damara
Director of Sales & Marketing
ASTON Priority Simatupang Hotel & Conference Center
Yosua Tanuwiria
VP Marketing
Pluang
Dedy Purwanto
Head of Marketing, Finance and Strategy
Quipper
Munas Van Boonstra
Managing Director, Southeast Asia (Moderator)
Monks
2:55 PM
3:25 PM
AFTERNOON TEA BREAK
2:55 PM
3:25 PM
AFTERNOON TEA BREAK
SPEAKERS
Digital Advertising
3:25 PM
3:55 PM
Panel Discussion: Digital Advertising 2.0: Strategies to Engage, Reengage, and Retain Audiences
3:25 PM
3:55 PM
Panel Discussion: Digital Advertising 2.0: Strategies to Engage, Reengage, and Retain Audiences
- Strategies to target diverse audience segments effectively, drive re-engagement, and encourage repeat purchases
- The evolving landscape shaped by user privacy regulations and how brands can adopt their strategies— balancing personalised marketing with compliance
- Actionable insights on maximising LTV, building loyalty with repeat customers, and using data-driven strategies for long-term growth amidst industry changes
SPEAKERS
Irfansyah Kurnia Putra
Country Head of Marketing
IKEA
Sawitri Soedarno
Country Head Marketing Indonesia
Jobstreet by SEEK
Gaurav Gupta
Chief Marketing Officer & Integration Leader
Kimberly-Clark
Nachiket Desai
Country Director, Indonesia (Moderator)
M&C Saatchi Performance
3:55 PM
4:20 PM
Fireside Chat: Digital Advertising in the Next Era: Unveiling Future Trends and Impacts on Marketing Strategies
3:55 PM
4:20 PM
Fireside Chat: Digital Advertising in the Next Era: Unveiling Future Trends and Impacts on Marketing Strategies
- The Reshaping Landscape of Digital Advertising: Exploring the impact of emerging technologies like artificial intelligence, augmented reality, and immersive experiences
- Adapting to Evolving Consumer Preferences: Strategies for success in the digital advertising ecosystem
- Balancing Ethics and Technology in Digital Advertising: Investigating optimal strategies and regulatory standards
SPEAKERS
Irene Janti
Country Director of Brand & Marketing | Executive Committee
The Ascott Limited
Herni Wijaya
Chief Growth Officer (Moderator)
Leverate Group
4:20 PM
4:35 PM
CLOSING REMARKS
4:20 PM
4:35 PM
CLOSING REMARKS
SPEAKERS
Request for Agenda
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Speakers
Bharat Buxani
Senior Vice President Marketing Rumah123
99 Group Indonesia
100997
Bharat is a seasoned marketing and media expert with over 15 years of diverse experience spanning marketing, communications, advertising, and the tech startup ecosystem. As the Senior Vice President of Marketing at Rumah123 Bharat leads with a visionary approach, driving consumer-first strategies, business growth, brand development, and the delivery of Southeast Asia’s most trusted and simplest property marketplace.
Before joining 99 Group, Bharat co-founded a media tech startup and an advertising agency, while holding key roles at various media companies. His entrepreneurial spirit, positive energy combined with a knack for out-of-the-box thinking and decision making, continues to shape his leadership style as he constantly seeks innovation and professional growth.