Philippines – In recent years, the landscape of commerce in the Philippines has undergone a profound transformation, largely driven by the burgeoning influence of e-commerce. As one of the fastest-growing sectors in the country, e-commerce has not only reshaped consumer behaviour but also revolutionised the way businesses operate.
With a rapidly expanding digital infrastructure, increasing internet penetration, and a tech-savvy population, the Philippines presents a fertile ground for e-commerce to flourish. However, amidst the opportunities lie unique challenges in navigating the intricacies of this landscape.
To equip brands and marketers with the latest knowledge and insight on strategies and innovations redefining the landscape of e-commerce, MARKETECH APAC’s E-Commerce Marketing Series is pioneering an in-person conference this August 14 at Crowne Plaza Manila Galleria. Titled “E-Commerce Marketing in the Philippines 2024,” the conference will gather industry leaders, digital experts, and innovative thinkers to explore the trends, opportunities, and challenges shaping the future of e-commerce in the Philippines.
With keynote presentations, panel discussions, fireside chats, and networking sessions, the conference aims to foster collaboration and knowledge exchange between attendees to propel their e-commerce strategies forward and unlock unprecedented growth potential.
Moreover, the conference will showcase a varied roster of marketing and e-commerce experts from the Philippines, who will impart their knowledge and insights on advancing the industry through agile e-commerce strategies and ensuring their resilience for the future. They include:
- Nancy Almasco, marketing director at FlowerStore Group
- Jasper Sadiang Abay, head of campaign marketing at Home Credit Philippines
- Isabel Falco, chief digital & marketing officer at L’Oréal
- Emmanuel Cruz, e-commerce head at Mondelēz International Philippines
- Ariana Henares, head of e-commerce at Nestlé
- Joseph Albette Buddahim, chief marketing officer at PRIMER Group of Companies
- And more to be announced!
Speaking about the event, Katherine Sy, regional head of content at MARKETECH APAC, said, “We are bringing the E-Commerce Marketing Series to our home turf! Our top-tier speakers and agenda for this conference are hyped to elevate the e-commerce scene in the Philippines. And what better way to do that than to join forces with experts and peers through this platform of networking, knowledge-sharing, and growth.”
E-Commerce Marketing in the Philippines 2024 marks the second instalment of the conference roadshows under MARKETECH APAC’s E-Commerce Marketing Series. The first conference will kick off in Malaysia this July.
To learn how to be a part of this conference, click HERE for further details.
For sponsorship opportunities, please contact Joven Barceñas at [email protected]. Meanwhile, please contact Jean Cabico at [email protected] for speaking opportunities.
